Ariane 6 exists so that European countries can get independent access to space between now and 2030s. The launch cost is almost 2x the cost of Falcon 9. Both platforms can lift 22t to LEO. 6-10 years from now Ariane Next/SALTO will aims replicate Falcon 9 efficiency and the design will be very similar: reusable, RP-1/LOX, Prometheus engine is similar reusable open cycle engine as Merlin with lots of 3D printed parts.
That's what presentation by some high-ranking ESA person said when I was considering joining a Master's program in Spacecraft Design in Kiruna, Sweden, where some ESA launch facilities are located. I found that goal extremely uninspiring, especially combined with European salaries, so I opted to keep getting paid well working on software to feed people more burgers.