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Google's carbon emissions surge nearly 50% due to AI energy demand

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31–40 of 134 posts

Re: Google's carbon emissions surge nearly 50% due to AI energy demand

#31
post #8

I don't like 2024 Google, but they seem to be the only ones trying (at least) to make the least impact with their energy consumption. Why aren't there hit pieces like this on the US intelligence massive Utah Data Center? (for example)

Grok's ASIC is pretty efficient afaik.

Re: Google's carbon emissions surge nearly 50% due to AI energy demand

#32

So this is why people eventual become batteries for the matrix.

Apparently, instead of batteries the original idea was to have them be part of a brain based neural net which makes a lot more sense than batteries. But this was felt to be too complicated.

Exactly. Why they gave up on the human collective neural net movie plot and replaced it with the human batteries one is beyond me. It makes no sense, humans make terrible batteries.

If the machines from the Matrix needed to use some mammals as batteries, why not just use cows instead of humans? They'd be much more complacent with living in the Matrix, grazing on virtual fields, and less likely to wise up and try to escape and rebel against the machines since they're not very intelligent and the machines would need a lot less processing power to simulate a realistic cow world than the world in 1999 for humans.

To wit, if someone has access to a lot of GPU compute, could you please use gen-AI to re-make the Matrix but with the characters as cows, I'd pay to watch it. Would definitely beat Matrix Resurrections or whatever that cash grab turd was called.

Re: Google's carbon emissions surge nearly 50% due to AI energy demand

#33
post #8

I don't like 2024 Google, but they seem to be the only ones trying (at least) to make the least impact with their energy consumption. Why aren't there hit pieces like this on the US intelligence massive Utah Data Center? (for example)

We can care about two things at the same time. This isn't a "hit piece", it's reporting on Google's own 2024 environmental report.

Re: Google's carbon emissions surge nearly 50% due to AI energy demand

#34
post #27

I see the current gold rush of AI the same way I saw crypto-currencies. Even if originally there were people that believed in the concept it became just a snake-oil sellers business. The parallelism is made even more relevant by its hungry use of electricity. There is a future for AI but it is not what we see companies developing right now. Chat-bots are more dystopian and problematic than useful. AI future (and pres…

For what it's worth, all of that really useful AI you mention(and then some!) is attracting the kind of investment you want, you just don't hear about it because it's not interesting to the average person.

Re: Google's carbon emissions surge nearly 50% due to AI energy demand

#35
post #27

I see the current gold rush of AI the same way I saw crypto-currencies. Even if originally there were people that believed in the concept it became just a snake-oil sellers business. The parallelism is made even more relevant by its hungry use of electricity. There is a future for AI but it is not what we see companies developing right now. Chat-bots are more dystopian and problematic than useful. AI future (and pres…

There is reason to be cautious about every kind of endeavor where the potential for enrichment can cloud judgment. However, the possibilities opened up by technologies this radical in the magnitude of the improvements they make in specific fundamental societal functions are enormous, and for that reason, they are on the balance massively beneficial, and that includes chat bots.

Re: Google's carbon emissions surge nearly 50% due to AI energy demand

#36

Earlier quoted context omitted.

Because the NSA doesn’t care about their public image or energy consumption. Google at one time did so this makes them pretty big hypocrites

Yeah. Public pressure might actually work against Google, but it’s unlikely to work against the NSA so easily.

I'm curious for your perspective:

It seems clear that the article is not about arbitrary data center usage, it's about a large increase in data center usage at Google, attributable to AI.

The initial premise of the thread was "Why isn't this about (arbitrary data center other than Google)?"

Isn't that easily answered by: because it's about the delta, and the context of AI, where Google is perceived behind, and Satya famously pointed out the energy demands x their margins puts them in a strategic situation with only bad choices?

Witb that context, do you believe this is attributable to someone picking what to write articles about, based on how much they'll be able to influence them to change their behavior?

Re: Google's carbon emissions surge nearly 50% due to AI energy demand

#37

The galling part of this is that the demand for AI is artificial. Consumers are not demanding AI.

Pretty sure people said the same about fiber internet in the 2000's.

People said the same thing about the Segway, and 3D TVs, and NFTs

Re: Google's carbon emissions surge nearly 50% due to AI energy demand

#38

The galling part of this is that the demand for AI is artificial. Consumers are not demanding AI.

ChatGPT is the fastest product in history to reach 100M MAUs.

https://finance.yahoo.com/news/chatgpt-on-track-to-surpass-1...

Consumers are definitely demanding something like ChatGPT. Other companies are trying to ride the wave, and their attempts often feel forced as they’re trying to inject LLMs where they don’t really belong.

Re: Google's carbon emissions surge nearly 50% due to AI energy demand

#39
The headline is bogus and most of the comments are responding to the headline. Google's emissions increased 13% since last year, "primarily due to increases in data center energy consumption and supply chain emissions." It's unclear how much is due to AI. The supposed surge is a 48% increase compared to *2019*, consisting of moderate increases every year since 2020, not a nearly 50% surge due to AI.

Google's document is at: https://www.gstatic.com/gumdrop/sustainability/google-2024-e... See pdf page 8 / document page 7 for details, as well as the graph on page 32/31.

Re: Google's carbon emissions surge nearly 50% due to AI energy demand

#40

And once again a big tech company proves that as soon as their "principes" are put to the test they will abandon them almost instantly. When buying some wind energy was easy and wasn't really a trade-off they were quick to use big phrases like being "committed to the planet" and such. Commitments seem to be rather "flexible" with these companies.

Microsoft: spends an absolute fortune on AI compute.

Also Microsoft: Here, take this "carbon aware" Windows Update.

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