What are they expecting to be different about samples from the moon's far side to those previously collected?
Leaving aside all the geopolitics and bragging rights, I would imagine that one scientifc reason for trying is that since the far side gets more meteor hits, there may be more material from elsewhere in the solar system. (Having said that I know nothing about this mission and am just guessing.)
It is costly though to bring in a ton of from the moon.