Earlier quoted context omitted.
That didn't use to be true. There was once several Western consumer drone companies (3D Robotics, Parrot, GoPro, Intel, etc.) as recently as the mid-2010s. They gave up on the consumer space because DJI just totally ate their lunch, releasing better, cheaper drones year after year. I still remember how in any given year, the annual DJI drone releases would be smaller, cheaper, better, and fly longer than the other co…
They competed until they were undercut, and then just didn't bother pursuing more profitable business instead. That is to say, if you can make a drone for $200, and DJI puts one out for $50, you don't really stand chance, so get out of the way and find more profitable businesses. Anyways, DJI seems to just publish its revenue ($3.83b in 2021) but is it actually making money (profit, not revenue)? I'm not finding anyt…
You don't get to do that by simply undercutting your competitors. No, DJI handily won the drone wars by being cheaper AND better and constantly improving. They simply outcompeted.
I think we have a tendency to look down on Chinese manufacturers as copycats, but DJI is an exception to that rule. Their founder Frank Wang was basically a young college engineer who bootstrapped the whole consumer drone industry, worked ruthlessly hard, and stayed way ahead of his competitors, becoming Asia's youngest billionaire. Forbes story about him: https://www.forbes.com/sites/ryanmac/2015/05/06/dji-drones-f...
The Wikipedia article is also interesting and shows how ruthless and effective the company was: https://en.wikipedia.org/wiki/DJI (for better or worse)
I mean, compare them to Lenovo, who's done nothing really new since they took over Thinkpads from IBM (except maybe folding convertibles). DJI is the polar opposite of that; they invented not only their own brand of drones, but pretty much created (and then dominated) the entire consumer drone market across the whole world.
If they were an American company, we'd be celebrating their success and Wang would be right up there next to Musk. DJI doesn't nearly get enough credit for the crazy amount of R&D they had to do to get the consumer drone industry to where it is today. Even if some of it is military trickle-down, that doesn't usually happen that quickly and cheaply. Even police & fire, who usually inherit those techs, tend to go with DJI, despite them not being US-made. IMO it's a shame that DJI happens to be caught up in the political turmoil of our times. Their products really are far above their peers. (And I don't even own any; sold my Phantom a decade ago.)
I don't know DJI's financials, but they've been around for nearly two decades by now. If they've been able to fool investors (or even the CCP) for that long while secretly losing money the whole time, well... guess they made a good business out of it? At least they made a useful product, compared to most of our shady ad-tech companies.