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Apple Intelligence for iPhone, iPad, and Mac

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Re: Apple Intelligence for iPhone, iPad, and Mac

#551

The "Do you want me to use ChatGPT to do that?" aspect of it feels clunky as hell and very un-Apple. It's an old saw, but I have to say Steve Jobs would be rolling over in his grave at that. Honestly confused as to why that's there at all. Could they not come up with a sufficiently cohesive integration? Is that to say the rest ISN'T powered by ChatGPT? What's even the difference? From a user perspective that feels re…

From a user perspective it's 100% clear.

If the system doesn't say "I'm gonna phone a friend to get an answer for this", it's going to stay either 100% local or at worst 100% within Apple Intelligence, which is audited to be completely private.

So if you're asking for a recipe for banana bread, going to ChatGPT is fine. Sending more personal information might not be.

Re: Apple Intelligence for iPhone, iPad, and Mac

#552
post #170

Gotta say, from a branding point of view, it's completely perfect. Sometimes things as "small" as the letters in a companies name can have a huge impact decades down the road. AI == AI, and that's how Apple is going to play it. That bit at the end where it said "AI for the rest of us" is a great way to capture the moment, and probably suggests where Apple is going to go. imo, apple will gain expertise to serve a mons…

I see what they did here and it is smart, but can bring chaos. On one side it is like saying "we own it", but on the other hand it is putting a brand outside of their control. Now I only hope people will not abbreviate it with ApI, because it will pollute search results for API :P

Re: Apple Intelligence for iPhone, iPad, and Mac

#553

Earlier quoted context omitted.

Could you please explain ‘lay bare organisational deficiencies’? I ask without skepticism.

Most companies don't have an unified platform they can build this on. And even if they seem to have superficially, the internal organisation is so splintered that it'll never happen. Like what's going on inside Google, it's getting stupidly political and infighty. If someone tries to build a comprehensive LLM that touches on gmail, youtube, docs, sheets etc, it's going to be an uphill battle.

And even if they did, there'd be five competing efforts, two would be good or at least decent, four would be deployed (not the best one though), and all would be replaced in three years.

None of them would work on-device, all would leak your data into the training set.

Re: Apple Intelligence for iPhone, iPad, and Mac

#554

The "Do you want me to use ChatGPT to do that?" aspect of it feels clunky as hell and very un-Apple. It's an old saw, but I have to say Steve Jobs would be rolling over in his grave at that. Honestly confused as to why that's there at all. Could they not come up with a sufficiently cohesive integration? Is that to say the rest ISN'T powered by ChatGPT? What's even the difference? From a user perspective that feels re…

At the core of everything they presented is privacy. Yes the point is that most questions are answered locally or via the Private Compute system.

More specifically "is openai seeing my personal data or questions?" A: "No, unless you say it's okay to talk to OpenAI everything happens either on your iPhone or in Private Compute"

Re: Apple Intelligence for iPhone, iPad, and Mac

#555

Earlier quoted context omitted.

> I can't really imagine how it would be implemented. People do stuff that they claim implements it using trusted, "tamperproof" hardware. What they're ignoring is that not all of the assurance is "cryptographic". Some of it comes from trusting that hardware. It's particularly annoying for that to get glossed over by a company that proposes to make the hardware . You can also do it on a small scale using what the cry…

There is no known solution to remote software attestation that does not depend on trusted hardware.

That's correct. But Apple is not making that clear, and is therefore misrepresenting what assurance can be offered.

Re: Apple Intelligence for iPhone, iPad, and Mac

#556
post #353

Earlier quoted context omitted.

Here's a shocking suggestion: maybe wait some time before these services could be implemented on-device, and implement them on-device, instead of shipping this half-baked something? Apple seems to be the perfect company to make it happen, they produce both the hardware and the software, tightly integrated with each other. No one else is this good at it.

They implemented way more on the device than anyone else is doing, and I don't see how it makes it "half-baked" that it sometimes needs to use an online service. Your suggestion is essentially just not shipping the product until some unspecified future time. That offers no utility to anyone.

It offers utility to user privacy.

Re: Apple Intelligence for iPhone, iPad, and Mac

#557
post #278

I am deeply disturbed they decided to go off-device for these services to work. This is a terrible precedent, seemingly inconsistent with their previous philosophies and likely a pressured decision. I don't care if they put the word "private" in there or have an endless amount of "expert" audits. What a shame.

Siri and other assistants already do this no?

Yes. Siri debuted with the iPhone 4s (running iOS 5) in 2011. It wasn't until iOS 15 in 2021 that Siri gained the ability to do some things without an internet connection, on devices with the A12 Bionic chip (the 2018 iPhone XR/XS or later).

Re: Apple Intelligence for iPhone, iPad, and Mac

#558
post #334

Earlier quoted context omitted.

> I always saw this level of personal intelligence to come about at some point, but I didn’t expect Apple to hit it out of the park so strongly. Benefit of drawing people into their ecosystem. It's the benefit of how Apple does product ownership. In contrast to Google and Microsoft. I hadn't considered it, but AI convergence is going to lay bare organizational deficiencies in a way previous revolutions didn't. Nobody…

"AI convergence is going to lay bare organizational deficiencies in a way previous revolutions didn't`' Your quote really hit me. I trust Apple to respect my privacy when doing AI, but the thought of Microsoft or Google slurping up all my data to do remote-server AI is abhorrent. I can't see how Microsoft or Google can undo the last 10 years to fix this.

[flagged]

Re: Apple Intelligence for iPhone, iPad, and Mac

#559
post #444

Happy as long as there is a switch to toggle it all off somewhere. I find very little of this useful. Maybe someone does, and that’s great! And my concern isn’t from a privacy perspective, just a “I want less things cluttering my screen” perspective. So far though it looks like it’s decent at being opt-in in nature. So that’s all good.

My thoughts exactly, as someone who manages 145 iPhones for a health-care org, all of this stuff needs to be completely blockable and granularly manageable in Mobile Device Management or things could go very, very wrong compliance-wise.
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