Earlier quoted context omitted.
Many of you will be familiar with this story: military pilot gear was once designed for the average person, but then they realized that actually, most people deviate significantly from the average in at least one way. So they made the gear adjustable, and that greatly improved performance and reduced mistakes. Why is it that in tech we are often told a seemingly contrary narrative -- that everything is better, or at…
Might be that military pilots are much more engaged with the product than the average google-user with search. Or how these digital tools pervade spaces where everyone has to be able to use them, even if they're the type that refuses to engage with the text displayed in message boxes or technical jargon like "files" and "tabs", because they have the expertise that is more valuable to the business than the peripheral…
For ad driven search engine products the more you as a user flail the more ads you can be served on subsequent searches, so long as they ride the line of not driving you away entirely. A string of ten searches that fail you is bad because their product looks ineffective but two or three searches to get what you want is better for their bottom line than nailing it on your first attempt.