The EU will win this if they want. Their trump card is that, actually, making the EU not a viable market for the most annoying US tech companies would be a huge win for many of their constituents.
Apple should play their Trump card and threaten to pull out of the EU. The EU would blink first because the public backlash would be career ending.
Also imaging the marketing spin you'd have to create: No no, we can't do business in the EU do to it's consumer protection laws. China is fine, they just execute or forcefully re-educate people, much easier people to do business with.