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I've already opined my thoughts on the video, no need to redo here. Strictly speaking about the article, it feels more like 'go away' lip-service, especially seeing as the bottom contains the ad - still up on Apple's official YouTube. If they really felt it 'missed the mark' and were sorry about it, they'd have probably taken it down.
It's just "we take your concerns very seriously" fluff reply.
9to5Google pointed out that the Apple ad is a near exact copy of this LG ad from 2008: https://www.youtube.com/watch?v=NcUAQ2i5Tfo The (accidental?) plagiarism of the ad is nearly as bad as the vibe.
Did LG get backlash from the Japanese community? It might be interesting to compare why and why not.
9to5Google pointed out that the Apple ad is a near exact copy of this LG ad from 2008: https://www.youtube.com/watch?v=NcUAQ2i5Tfo The (accidental?) plagiarism of the ad is nearly as bad as the vibe.
I don't think one needs to be Japanese to be offended by that ad. Also, it's amazing at how accurate it is describing Apple's general corporate approach.
They don't care about destroying those things.
I’m struggling a bit to see why this ad is controversial.
It's the times we live in. People have just become overly sensitive it seems. Apple needs to apologize or risk a cancel culture backlash.
I hear this said a lot, but know of no psychological evidence that people have actually become more "sensitive" (by which I mean neurotic, defensive etc).
What's happened is that people became better informed, educated, and communicative. They're more comfortable with expressing. And that's mainly down to technology which facilitated cultural change.
It is natural for that to turn inward. This is the evolution of critique. It took many years from Gutenberg to Vanity Fair. Literary criticism only emerged once the medium itself was mature.
The same thing is happening in technology as Lewis Mumford predicted. Technological critique. has come of age with AI.
Anybody so unsophisticated as to ignore that, like Apple, is doomed.
No one gives a shit how "thin" or "powerful" your gadget is. They care what it means to them and their values. Apple, of all organisations, should be mindful of that.
Missing from this extremely short and underreported article is how badly this played out in Japanese market. The culture they have states that musical instruments, creative tools have some energy and imbued sense of spirit to them. So destroying these elements of culture is really really blunt and gauche to them. The majority of the push back came from Japanese people, and then artists empathizing with their sentimen…
Not because eg one piano got destroyed; surely that happens all the time, even on camera for eg movies and such. But there was something about watching beautiful objects be destroyed, in slow motion, gratuitously, and with an upbeat/sunny tone, that just aesthetically made me squirm in my seat
Missing from this extremely short and underreported article is how badly this played out in Japanese market. The culture they have states that musical instruments, creative tools have some energy and imbued sense of spirit to them. So destroying these elements of culture is really really blunt and gauche to them. The majority of the push back came from Japanese people, and then artists empathizing with their sentimen…
People invest themselves in their ideas. the ad isn't concerning for what it does in the ad, but for how it is changing the internal feeling of the brand.
It is like remembering when thinking about a car changed for you. From just a car as a kid to something else, something with more meaning. It's why all car adverts are about emotions.