Related concept: https://en.wikipedia.org/wiki/Mono_no_aware
Apple apologizes for iPad 'Crush' ad that 'missed the mark'
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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#92Aside from the destruction of low-tech artistic tools triggering non-tech people aspect, tonally the ad was also overly edgy, which is off-brand for Apple. As noted elsewhere, it felt like a video game commercial from the '90s: gratuitous in its attention-seeking. https://twitter.com/cuniiform/status/1788013085392859171 And it's actually already been done before, by Nintendo: https://twitter.com/rsnous/status/1788047…
I'm a tech person, and I found the destruction of beautiful things quite distasteful. I don't think it was only non tech people who disliked it.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#93Aside from the destruction of low-tech artistic tools triggering non-tech people aspect, tonally the ad was also overly edgy, which is off-brand for Apple. As noted elsewhere, it felt like a video game commercial from the '90s: gratuitous in its attention-seeking. https://twitter.com/cuniiform/status/1788013085392859171 And it's actually already been done before, by Nintendo: https://twitter.com/rsnous/status/1788047…
> destruction of low-tech artistic tools triggering non-tech people This was really poorly worded and sounded very elitist and dismissive, I trust this was not the intention.
On the contrary, I wish this was dismissive. It's about time that the Overton window gets shifted about the overly nostalgic articles that get praised by "the right people", which means we need to "read the room" and share the same opinions.
It is an absolutely good thing that an inexpensive device is replacing an expensive one, and that impoverished children will be able to create music with an inexpensive iPad and will not be forced to learn obsolete methods to "finger" an instrument.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#94It just seemed really wasteful
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#95I used to play piano and guitar. This ad is soul-crushing.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#96It's a bit insane to me that Apple felt the need to "apologize"... so they made a crappy AD that didn't appeal to some audiences... is this really grounds for retractions/apologies these days?
I have been an Apple user since June 1983, and have repeatedly sung the praises of the company, its technology and its vision for decades to friends, family employers and employees. Some of my own identify is strangely drawn from being an Apple aficionado for so long. Personally, this ad was very disappointing, very crushing - to purposefully destroy instruments of creativity is rudely incongruous to my understand of the meaning of Apple.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#97I've already opined my thoughts on the video, no need to redo here. Strictly speaking about the article, it feels more like 'go away' lip-service, especially seeing as the bottom contains the ad - still up on Apple's official YouTube. If they really felt it 'missed the mark' and were sorry about it, they'd have probably taken it down.
Apologizing bought them another round of "earned media". Not only did the ad get press, now the apology gets press, exposing the message "there's a new, thinner iPad" to people who didn't see the ad before.
I personally don't care if the ad was good or bad. I'm not an interested shareholder and I'm not in the Apple ecosystem.
But I just learned there's a new iPad via HN.
Maybe they'll take down the ad next week for a third bite at the apple. The first line of the article might read: 'Apple has cracked under pressure after the company's botched launch of the thinnest M4 iPad ever. The company took down its "Crush!" ad on Monday.'
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#98I don't think one needs to be Japanese to be offended by that ad. Also, it's amazing at how accurate it is describing Apple's general corporate approach.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#99Related concept: https://en.wikipedia.org/wiki/Mono_no_aware
Not really. There is another Japanese term that I once read an article about that I don't recall and haven't been able to find again which meant:
> the anger one feels when sacred objects are desecrated.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#100Wow , pretty horrible ad, and not in a good way. Was it CGI or real ?