using "missed the mark" should have a prison sentence
You think someone using a common idiom should be in prison, while you can't be bothered to use punctuation?
Apple apologizes for iPad 'Crush' ad that 'missed the mark'
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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#12> (Apple) released a “Crush!” commercial that shows things like a piano, record player, paint, and other works flattening under the pressure of a hydraulic press. At the end, only one thing remains: an iPad Pro.
I thought it was gonna be something else.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#13to me that ad screams “i will squish all your humanly creativity into this faceless slate”.
And so did everyone not totally immersed in tech.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#14I’m just happy to see the overwhelming consensus on the internet is “apologizing for what”. Apple shouldn’t be apologizing at all. The add was cool.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#15It's a bit insane to me that Apple felt the need to "apologize"... so they made a crappy AD that didn't appeal to some audiences... is this really grounds for retractions/apologies these days?
It didn’t just not appeal to some audiences. It actively alienated one of the primary audiences of their product. Of course that requires a response.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#16It's a bit insane to me that Apple felt the need to "apologize"... so they made a crappy AD that didn't appeal to some audiences... is this really grounds for retractions/apologies these days?
Well, we're talking about it
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#17The ad was strangely off-brand for Apple. But I suppose they’ve been trending edgier and moodier in their advertising lately. I just don’t get why - they had a really effective brand to begin with.
BMW, too, used to have an impeccable brand.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#18It was a creepy ad. They zoomed in when a doll's eye popped out.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#19Uh what’s the problem? The ad isn’t great, but why the pitchforks?
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#20It's a bit insane to me that Apple felt the need to "apologize"... so they made a crappy AD that didn't appeal to some audiences... is this really grounds for retractions/apologies these days?
I had no idea this ad existed until this came through here. But having watched it: seems totally fine.
They're just playing "earth". To make diamonds you apply pressure. The iPad is the diamond resulting from crushing all that creativity into a tiny form factor.
Or something like that.