Apple apologizes for iPad 'Crush' ad that 'missed the mark'

to me that ad screams “i will squish all your humanly creativity into this faceless slate”.

I've already opined my thoughts on the video, no need to redo here.

Strictly speaking about the article, it feels more like 'go away' lip-service, especially seeing as the bottom contains the ad - still up on Apple's official YouTube. If they really felt it 'missed the mark' and were sorry about it, they'd have probably taken it down.

Another day, another stupid "controversy" where a few Twits complain on social media simply to get attention and publications pick it up as if it's a real issue. Why waste our time?

Here's the ad:

https://youtu.be/ntjkwIXWtrc

It's a bit insane to me that Apple felt the need to "apologize"... so they made a crappy AD that didn't appeal to some audiences... is this really grounds for retractions/apologies these days?

I thought the ad was great but to actually have to apologize for it ?? I am a self admitted Apple fanboy but while I don’t see eye to eye on this I really don’t see the offensiveness .

But in the grand scheme of things it might sell more iPads due to the Streisand effect.