Earlier quoted context omitted.
I don't see DDG taking Google's search crown. But it could happen the way Firefox opened the barn door - then other browsers came to take the crown (Chrome, for example). [1] indicates DDG uses third-party APIs for deep web searches. To me that sounds like how Inktomi was a "search engine API" and neither Inktomi nor Yahoo saw Google coming [2]. Even if DDG doesn't succeed, Google is now at the top of the hill and th…
Last time I tried both, I liked Blekko a lot more than DDG. So unless the "don't let ads track me" becomes a huge issue - like 100x bigger than it is now - I doubt people will be switching from Google to DDG.
Ads can be a major pain, and any business that requires them is probably going to fail, intolerance to ads is building up as ads are more and more agressive.
Switching to DDG because of ads wouldn't make much sense, they'll get their own ads when they have to pay for servers, too.