I'm so sick of these DDG stories. The truth is no one uses them, 99.9999% of people outside SV have never heard of them and currently there is no reason to switch to them.
I don't see DDG taking Google's search crown. But it could happen the way Firefox opened the barn door - then other browsers came to take the crown (Chrome, for example). [1] indicates DDG uses third-party APIs for deep web searches. To me that sounds like how Inktomi was a "search engine API" and neither Inktomi nor Yahoo saw Google coming [2]. Even if DDG doesn't succeed, Google is now at the top of the hill and th…
Anyway, my point is that 1% of the search market is about half a billion dollars in revenue.
It'll be interesting to see if Gabriel keeps up with the affiliate model or moves toward an in-house ad solution.