Earlier quoted context omitted.
Because California saved it. https://en.wikipedia.org/wiki/California_Internet_Consumer_P... If any of the companies that wanted to exploit the lack of FCC enforced net neutrality did business with California they would have had a big problem.
the neutrality rule would be applying to ISPs. Those would be local to California. Outside of California, we would see the effects of no net neutrality
How much can you make doing business with or in CA vs. grifting the rest of the nation and bad press? It's very risky move. CA won and Verizon et all blinked.