Earlier quoted context omitted.
I think this is the same thing I feel when I read Meta's earnings. I continue to see growth in usage of their core properties but I don't think my entire circle touches Facebook or even Instagram nearly as much. Whatsapp certainly isn't driving those ad dollars so it truly is remarkable how disconnected my demographic (loosely using my here) is from the overall world usage.
You have no idea of Whatsapp's marketshare in India - all small businesses use Whatsapp for all communication and even take payments. That's a 1.4B population.
It's not possible it makes as much as the main Meta properties. It has no ads on anything people use.