I put my family business on Facebook. Here’s what happened.

Post by lifeisstillgood » Tue, May 22, 2012, 3:15 PM UTC

hsshah wrote: post #92

lifeisstillgood wrote: post #41

Earlier quoted context omitted.

Auto generate a coupon / QR code for everyone who likes you Then if any of their friends uses that coupon code (by flashing their iPhone at the till) then that original person gets ten points on their loyalty card I think frankly that a social graph is best employed using graphing friendly rewards - mostly that is the social dopamine thing in our brains, but affiliates also work In fact - is this being done?

Indeed. Check out: http://www.urbanpiper.com/fe/business/ Disclaimer: I am the cofounder of this company.

Post by fiji » Tue, May 22, 2012, 5:44 PM UTC

einhverfr wrote: post #15

jaysonelliot wrote: post #7

I can certainly understand the author's frustration with Facebook advertising, and for what he's selling, it does make more sense to use Google than Facebook or Twitter. I don't think that's an indictment of the site, though. Facebook and Twitter are mediums for sharing and discussion. Traditional commerce feels a bit off, at best. If you want to use them to promote a business, you have to be participating in them on…

Also I think there is a big of a general problem with how people approach internet marketing and that is as a result of hype. In the real world, there's a difference between promotion and advertising. You promote first and advertise once people know who you are. Then you run well-targetted advertisements aimed at the audience you want to reach. It's easy to forget that on the internet. Often times people omit the low…

Post by nhangen » Fri, May 25, 2012, 7:21 PM UTC

billpatrianakos wrote: post #31

nhangen wrote: post #11

This is what happens when business owners don't educate themselves before venturing into social marketing. Facebook is not a one stop marketing shop. It won't light a fire under a business unless a) that business is worthy of the fire b) that marketer is very proficient. It sounds like neither a nor b were satisfied in this case. Were the owner to spend more time educating his or herself on social marketing, I feel t…

True but most businesses are small business without the time or resources to really do the research. Every unemployed twenty-something is now becoming a "Social Media Marketer" and telling small business owners they have to get on Facebook to boost sales. Along with that every business blog promotes Facebook and Twitter as excellent ways to boost business despite the fact that it only works for certain types of busin…