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How the Food Industry Pays Influencers to Shill Blueberries, Butter, and More

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Re: How the Food Industry Pays Influencers to Shill Blueberries, Butter, and More

#52

Wait, are blueberries "shilled"? I had no idea, but I indeed "shill" them myself. Eating blueberries early in the morning has improved my digestion. They also make me feel really good throughout the day. So much so, I've made numerous attempts at growing blueberry bushes myself (unfortunately I don't have a green thumb). Likewise with coconut water, a habit I developed in Thailand. If they're shilled, so be it. It wo…

Every purchase you have ever made is likely influenced by marketing. As you’re pointing out, it’s not always evil to be told about something you like.

> Every purchase you have ever made is likely influenced by marketing.

Which is why it's so important for it to be as transparent as possible.

Marketers can't brag about being able to brainwash people and then get mad when people take offence to it.

Re: How the Food Industry Pays Influencers to Shill Blueberries, Butter, and More

#53

Wait, are blueberries "shilled"? I had no idea, but I indeed "shill" them myself. Eating blueberries early in the morning has improved my digestion. They also make me feel really good throughout the day. So much so, I've made numerous attempts at growing blueberry bushes myself (unfortunately I don't have a green thumb). Likewise with coconut water, a habit I developed in Thailand. If they're shilled, so be it. It wo…

How much do you need/typically eat to feel its effects?

I've never felt anything despite hoping for some benefits from them, I wonder if I'm not eating enough of it.

Re: How the Food Industry Pays Influencers to Shill Blueberries, Butter, and More

#54
post #32
post #27

Earlier quoted context omitted.

> Is it typical for "thought leaders" to be paid to dishonestly push certain ideas? Null hypothesis would imply we should treat them no different than other influencers. Unless you've evidence otherwise?

> Null hypothesis would imply we should treat them no different than other influencers. Unless you've evidence otherwise? So what exactly is your definition of a "thought leader?" How do you treat them "no different than other influencers" without closing yourself off to current ideas? IMHO, social media "influencers" should be totally ignored, but the people active in public life should be engaged with, if skeptical…

Why should we "engage" with people who are "active in public life"? What does this mean?

Re: How the Food Industry Pays Influencers to Shill Blueberries, Butter, and More

#55
post #51

I... don't remember butter boards? I'm growing convinced that the worst thing with regards to how effectively targeted social media is, is in how it convinces journalists that they know what people are talking about and doing.

You don't remember the dumb social media trend that was popular for 2 weeks with .1% of the population a year ago?

Re: How the Food Industry Pays Influencers to Shill Blueberries, Butter, and More

#57
post #6

I'm amazed that people still depend on "influencers" to make decisions. After all we've seen over the last 10 years of sponsored posts, and "influencers" people still blindly follow their lead.

It's pretty insidious. People form parasocial relationships with these social media personas. When they recommend blueberries, or a brand of lip gloss, or invasive surgery, it's like a recommendation from a friend. I doubt it's a new phenomenon -- presumably in the past people bought sneakers because some celebrity wore them or recommended them. But it's probably more ubiquitous? And I think it's easier to fool yours…

> I doubt it's a new phenomenon -- presumably in the past people bought sneakers because some celebrity wore them or recommended them.

Ancient Romans bought specific brands because gladiators advertised it, and their most parasocially attached fans bought their bottled sweat as perfume.

So it's been around for as about as long as true commercial enterprises in the "modern" sense have been around.

> But it's probably more ubiquitous?

I think it's far more obvious today, because it's so hyper focused and fractured and short lived today that these phenomena are no longer society wide, decade long "fashion trends". In the era of mass media, everyone got influenced by the same handful of celebrities and wasn't really aware of what was happening since everyone did it roughly at the same time, now you have thousands of bubbles forming around thousands of micro-celebrities, and everyone thinks what people in the other bubbles are doing is weird.

Re: How the Food Industry Pays Influencers to Shill Blueberries, Butter, and More

#58

That said, blueberries and butter are great. Remember: pretty much everything you see is in service of someone's business model.

Store bought blueberries are garbage. Even the frozen “cultivated wild” (wtf is that) ones.

If it’s not bought from the side of the road in northern Ontario or Quebec (and probably some other places), you don’t know what you’re missing.

Re: How the Food Industry Pays Influencers to Shill Blueberries, Butter, and More

#60
Throwing my hat into the noise…

Just try things people. Blueberries are awesome. I know a lot of yall sit at a desk and work on a computer. I personally find blueberries to be an amazing snack and fuel for that kind of work.

Driscoll Berries - thumbs down

Twin Rivers - thumbs up

Farmers market - thumbs up

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