Live data from Hacker News

How the Food Industry Pays Influencers to Shill Blueberries, Butter, and More

bonappetit.com

1–10 of 157 posts

Re: How the Food Industry Pays Influencers to Shill Blueberries, Butter, and More

#4
post #2

It's surprising that's constitutional. I'd expect "Right to Farm" laws in some states to prohibit such union dues.

It’s a tax. Which is why there’s such government oversight of spending unlike a union.

https://www.ams.usda.gov/rules-regulations/research-promotio...

Re: How the Food Industry Pays Influencers to Shill Blueberries, Butter, and More

#6

I'm amazed that people still depend on "influencers" to make decisions. After all we've seen over the last 10 years of sponsored posts, and "influencers" people still blindly follow their lead.

It's pretty insidious. People form parasocial relationships with these social media personas. When they recommend blueberries, or a brand of lip gloss, or invasive surgery, it's like a recommendation from a friend.

I doubt it's a new phenomenon -- presumably in the past people bought sneakers because some celebrity wore them or recommended them. But it's probably more ubiquitous? And I think it's easier to fool yourself you have a relationship or kinship with a Instagram microcelebrity than with Micheal Jordan.

Re: How the Food Industry Pays Influencers to Shill Blueberries, Butter, and More

#7

I'm amazed that people still depend on "influencers" to make decisions. After all we've seen over the last 10 years of sponsored posts, and "influencers" people still blindly follow their lead.

this is nothing new. Companies have being paying models to go to bars and tourist site and use their products.

Pharmaceutical companies have paid doctors (in hotels, spas and what not) to prescribe their pipeline medications to patients. Then US government passed a law to make it illegal for pharmas to do that. It just spawned some 'medical education' company that is hired by the big pharams to do it on their behave.

Consumer capitalism is kinda like democracy. The consumer/voter need to be well informed/educated, and information needs to be 100% transparent.

Re: How the Food Industry Pays Influencers to Shill Blueberries, Butter, and More

#9

I'm amazed that people still depend on "influencers" to make decisions. After all we've seen over the last 10 years of sponsored posts, and "influencers" people still blindly follow their lead.

Last 110 years really.

Re: How the Food Industry Pays Influencers to Shill Blueberries, Butter, and More

#10

I'm amazed that people still depend on "influencers" to make decisions. After all we've seen over the last 10 years of sponsored posts, and "influencers" people still blindly follow their lead.

Reminds me of a Maria Bamford line, which is also used in this relevant piece https://www.vulture.com/2015/06/the-rise-of-consumer-comedy....

"…I do worship celebrities, because they’re very powerful, their moods create weather. I was feeling bad about it, and then I was like, “Well of course, I’m just a tiny, frightened animal. I’m gonna look towards the most powerful and fertile-appearing of our species for information on how to survive. I need to find out what that Jennifer Aniston is doing. She’s a strong, sexy monkey. She’s going to tell us where all the bananas are located.”

Post reply on HN