If I could add one prescription to TFA, it would be to avoid using "just" (the adverb, as in "simply") at all costs. "A monad is just a monoid in the category of endofunctors." Maybe it is, maybe it isn't, but none of that is simple. There's that math joke about proof methods, and this would be "proof by intimidation". When describing a process: "To measure the inverse reactive current in unilateral phase detractors,…
I've noticed this in at least one other language I'm loosely familiar with (Bulgarian) and it holds there too. When the speaker adds "просто" it has the same effect of sounding rude and dismissive.