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EU rejects Apple's changes: Company could be fined 10% of global turnover

9to5mac.com

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Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#101

Post by pjmlp »

FredPret wrote: post #14

Apple’s revenue was over 100B last quarter ( https://valustox.com/AAPL ) and about 380B over the past four quarters. Looks like they make about 30% of that in Europe. Sounds like about 80% of their headaches come from Europe. If they get fined 10% of 380B, and the EU becomes ever more fine-happy, it will at one point make sense to simply shut down in Europe. As an aside, it’s baffling to me why an aging continent wit…

In the days of global trade wars that friend is no longer the friend it used to be, specially if voters decide Trump is a president worth having after everything that went down.

Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#102

Post by pjmlp »

FredPret wrote: post #32
gambiting wrote: post #21

Earlier quoted context omitted.

>>it will at one point make sense to simply shut down in Europe If the alternative is breaking EU rules - great. Let's see that happen. >>As an aside, it’s baffling to me why an aging continent with a sluggish economy would want to start a trade war with its only friend. It's hard to see why a country(well in this case a group of countries) would want to do good for their own citizens? I guess in some places of the w…

Economic and technological isolation is what's best for the people of the EU? Because that's the downside here.

No worries, we can erect the Great Firewall of Europe if need comes to be.

Apple doesn't seem to have any issue with that.

Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#103

Post by InsomniacL »

kutenai wrote: post #70
_ph_ wrote: post #67

Earlier quoted context omitted.

If Apple halts their iPhone sales in the EU, they endanger their platform globally. Because suddenly a pretty large and important market would go 100% to Android. Also, Macs would become extinct pretty quickly in the EU.

I agree, but I'm just pointing out that this fine is outrageous, and, basically almost equal to total sales in the EU.

The AppStore did $90 billion trade globally. I'd argue 10% isn't big enough if you can break the law and still make a profit.

Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#104

Post by supermatt »

SigmundurM wrote: post #31
supermatt wrote: post #8

Earlier quoted context omitted.

It wont happen immediately. Fines will likely happen in the same way that they have for the GDPR violations, which are effectively doubling for every major offence, and are now up to 1.2bn EUR in the case of Meta, for example.

The first offence has a max fine of 10%. Second offence has a max fine of 20%, as the article says: "If that investigation confirms that Apple failed to comply with the antitrust law, then the iPhone maker could be fined up to 10% of its worldwide turnover – increasing to 20% for repeat infringements …"

thats the maximum. its highly unlikely they will start there, just as they havent with major GDPR violations.

Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#105

Post by bromuro »

notamy wrote: post #6

> could be fined up to 10% of its worldwide turnover That "up to" makes me nervous that 10% won't happen, but I love the idea of smacking companies with real fines for not complying / maliciously complying with laws.

Do we know where does the money from these fines go?

Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#106

Post by imacomputer »

FredPret wrote: post #55
imacomputer wrote: post #34

Earlier quoted context omitted.

Maybe they will pull out of Europe then, but laws are laws and businesses must comply. Whether those lose make sense is another issue. > As an aside, it’s baffling to me why an aging continent with a sluggish economy would want to start a trade war with its only friend. This isn't a trade war, there is no competition the EU is trying to bolster. The way I see it they are just being assertive about their market rules,…

You have to out-invent, out-sell, and out-implement your economic rivals. You can't out-regulate them, because if you create an economic island with nothing but strict regulations, there's no strong incentive for the rest of the world to connect with that island. Now, if EU regulations created an amazing place to live where everybody's inventing and implementing the future, that would be great. (And the EU does have…

> You have to out-invent, out-sell, and out-implement your economic rivals

No you don't have to. Why is globalism a necessity?

We work to live, not live to work. We are pushing each other for economic growth so hard our population is starting to decline for "the hustle".

> The best way to set the tone of the future is to build it yourself, not complain about what someone else built.

Straw man? I'm not against innovation or the success of others. Why do you like being abused by large international organizations? :)

Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#107

Post by bytesandbots »

kutenai wrote: post #70
_ph_ wrote: post #67

Earlier quoted context omitted.

If Apple halts their iPhone sales in the EU, they endanger their platform globally. Because suddenly a pretty large and important market would go 100% to Android. Also, Macs would become extinct pretty quickly in the EU.

I agree, but I'm just pointing out that this fine is outrageous, and, basically almost equal to total sales in the EU.

30% App Store fees is outrageous. Core technology fees is beyond outrageous and illegal.
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