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EU rejects Apple's changes: Company could be fined 10% of global turnover

9to5mac.com

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Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#21

Post by gambiting »

FredPret wrote: post #14

Apple’s revenue was over 100B last quarter ( https://valustox.com/AAPL ) and about 380B over the past four quarters. Looks like they make about 30% of that in Europe. Sounds like about 80% of their headaches come from Europe. If they get fined 10% of 380B, and the EU becomes ever more fine-happy, it will at one point make sense to simply shut down in Europe. As an aside, it’s baffling to me why an aging continent wit…

>>it will at one point make sense to simply shut down in Europe

If the alternative is breaking EU rules - great. Let's see that happen.

>>As an aside, it’s baffling to me why an aging continent with a sluggish economy would want to start a trade war with its only friend.

It's hard to see why a country(well in this case a group of countries) would want to do good for their own citizens?

I guess in some places of the world that is indeed a very novel and unexpected thing.

Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#22

Post by InsomniacL »

FredPret wrote: post #14

Apple’s revenue was over 100B last quarter ( https://valustox.com/AAPL ) and about 380B over the past four quarters. Looks like they make about 30% of that in Europe. Sounds like about 80% of their headaches come from Europe. If they get fined 10% of 380B, and the EU becomes ever more fine-happy, it will at one point make sense to simply shut down in Europe. As an aside, it’s baffling to me why an aging continent wit…

> If they get fined 10% of 380B, and the EU becomes ever more fine-happy, it will at one point make sense to simply shut down in Europe.

Surely compliance with the law is more profitable then stopping trading.

Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#23

Post by [deleted] »

Almondsetat wrote: post #5
helpmefindpurp wrote: post #3

what a clickbait site. There are no sources that say Apple will be fined anywhere close to that. The journalist has just read the maximum punishment of the crime... You can also go to jail for speeding

Of course there are no sources that say Apple will be fined close to that. That's because the title states that Apple could be fined close to that

[deleted]

Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#24

Post by kuon »

FredPret wrote: post #14

Apple’s revenue was over 100B last quarter ( https://valustox.com/AAPL ) and about 380B over the past four quarters. Looks like they make about 30% of that in Europe. Sounds like about 80% of their headaches come from Europe. If they get fined 10% of 380B, and the EU becomes ever more fine-happy, it will at one point make sense to simply shut down in Europe. As an aside, it’s baffling to me why an aging continent wit…

While it might be factually true (I actually have no idea about the numbers), this is very cynical.

Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#25

Post by Jensson »

eigenspace wrote: post #12
iSnow wrote: post #11

Don't understand Apple here. This was a clear cut case of malicious compliance, what did they expect? That they just get away with it? Of course the EU would see the provocation and will take the opportunity. Yes, they might gain a couple years till this is settled, but they can't use the time to crush a competing app store in between, as there is currently none. I am sure I am dumb, but IMO the smart move would have…

It wasn’t even malicious compliance, because they didnt even come close to complying . The Core Technology Fee is such a clear violation violation of the DMA rules.

I wonder how that meeting went?

Exec: So, how can we enforce a fee while complying with DMA?

Lawyer: We can't, DMA requires it to be open.

Exec: Are you sure? If you can't find a way around this you are fired!

Lawyer: Erm, of course there is a way!!!!

Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#26

Post by marcyb5st »

FredPret wrote: post #14

Apple’s revenue was over 100B last quarter ( https://valustox.com/AAPL ) and about 380B over the past four quarters. Looks like they make about 30% of that in Europe. Sounds like about 80% of their headaches come from Europe. If they get fined 10% of 380B, and the EU becomes ever more fine-happy, it will at one point make sense to simply shut down in Europe. As an aside, it’s baffling to me why an aging continent wit…

I don't think it's ever gonna happen. 30% of 380 is ~120B. If they get the full fine, they will still get ~(120 - 38)B which makes that price of doing business instead of an "headache".

Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#27

Post by bevekspldnw »

aaomidi wrote: post #13
iSnow wrote: post #11

Don't understand Apple here. This was a clear cut case of malicious compliance, what did they expect? That they just get away with it? Of course the EU would see the provocation and will take the opportunity. Yes, they might gain a couple years till this is settled, but they can't use the time to crush a competing app store in between, as there is currently none. I am sure I am dumb, but IMO the smart move would have…

The EU has said they’re going to fast track the enforcement of these. Apple lawyers, simply, fucked up. They lost so much good will with developers over this, have lost any goodwill with negotiations with EU, and are now going to have to speedrun compliance. I’ve dealt with lawyers like this before in various company situations. They are sometimes really, really stupid. Not always, but it happened often enough to be…

I’ve worked on this very issue, and what happens is the lawyers lay out a menu of options and consequences of each.

This was Cook’s call, and hubris is guiding him.

Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#28

Post by gambiting »

zooq_ai wrote: post #20

[flagged]

>>This is why I like Trump to win so that he can tell these EU blood suckers to back off American Companies and stop using them as a piggy bank because their sad, pathetic regulations are literally kneecapping an entire industry.

If Americans don't want to play by European rules, they are absolutely free to stop doing business here. No one is forcing them.

Also how do you imagine it working? Trump becomes president and just tells EU to back off? And will be met with anything other than laughter?

>>EU GDP / innovation has been a disaster ever since these monstrous regulations were put in place.

Well I guess for an American the idea of the government protecting its citizens with regulations must be completely wild - so I kinda understand why you wouldn't see that point of view.

>> but this is the time for Americans to show strong leadership and put these bureaucrats in place.

Like they do at home, where corporations do basically whatever they want? Maybe start in your own home before you start telling other countries to "back off"?

Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#30

Post by usernamed7 »

zooq_ai wrote: post #20

[flagged]

sorry not sorry, apple had this coming to them, and we the American consumer will be better off for it when they get their act together. Apple kneecapped themselves.

And FYI it's unpopular because it's wrong, not because of political differences. Please don't conflate the two.

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