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Sexualized culture on livestreaming platforms: a content analysis of Twitch.tv

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51–58 of 58 posts

Re: Sexualized culture on livestreaming platforms: a content analysis of Twitch.tv

#51

Earlier quoted context omitted.

The dehumanizing part is commercialing it. I am not saying I want it outlawed or banned, but like, it is very unromantic.

i tend to agree that commercialization dehumanizes society, otoh this process is very non-discriminatory in nature and hence somewhat "fair"

And with gig economy commoditization, for extra flair.

Re: Sexualized culture on livestreaming platforms: a content analysis of Twitch.tv

#52

I don't really see the contribution from this study. The paper looks fine: quality writing, ample research, statistics are probably fine. What I mean is I don't see any non-obvious insight here. Also, I think this study would have been much more interesting on more generic video sites like Instagram or Tiktok, which (I assume) have more balanced creator and viewer populations. I don't personally take Twitch seriously…

If they had broken out results by category it would have been much more interesting. Instead it amounts to "Pools, Hot Tubs & Beaches" is mostly sexualized women, while "Video Games" is mostly nonsexualized men, which is not informative.

Re: Sexualized culture on livestreaming platforms: a content analysis of Twitch.tv

#53

I know this may come as shock to some people, but cultural norms surrounding the modesty of women aren't just a patriarchical conspiracy to oppress women. They are a solution to this race to the bottom problem among women competing for mates. In the same way we have a cultural norm against stabbing people so the people who are best at stabbing don't kill all the other men, a culture of modesty prevents harlotry from…

In that sense, is a burka mandate in the best interest of women? With it, women would only be judged on their actions and not their physical appearance.

There's a middle ground between encouraging women to sexualize themselves, and forcing them to wear a burka.

Furthermore, veils & cie are but a superficial implementation of the parent's idea, which is to encourage humility (it goes without saying that we should encourage men to behave accordingly at well).

I've saw so many young Muslims women wearing hijabs, with little to no such humility. The most amusing ones wear at once a hijab, heavy make-up and skin-tight clothes.

Re: Sexualized culture on livestreaming platforms: a content analysis of Twitch.tv

#54
post #15
post #4

Twitch has mostly male viewers, many of them like watching sexy women, not so many like watching sexy men. Makes sense then that popular sexy content on twitch is mostly women.

I think this is a bit reductive because it glosses over the fact that the two trends you cite (more male viewers and more sexual content catering towards larger audiences) aren't independent; how do we know that the reason there aren't more female viewers isn't related to the fact that content (sexual or otherwise) isn't attempting to appeal to them? I think it's a fair question to ask whether more sexualized content…

It wouldn't, and there are all sorts of marketing data on why that is. Advertisers and marketers don't study these things for science, they study it for money.

Romance is a different thing, but that's something that doesn't lend itself to a Twitch stream.

I don't think it makes sense trying to attract female audiences by constructing the exact same thing that appeals to men but hoping to just switch the polarity. It didn't work for Hollywood (women stayed away in droves from the female superhero movies because... it turns out... they're just not that in to them), and it wouldn't work on Twitch.

Re: Sexualized culture on livestreaming platforms: a content analysis of Twitch.tv

#55

I don't really see the contribution from this study. The paper looks fine: quality writing, ample research, statistics are probably fine. What I mean is I don't see any non-obvious insight here. Also, I think this study would have been much more interesting on more generic video sites like Instagram or Tiktok, which (I assume) have more balanced creator and viewer populations. I don't personally take Twitch seriously…

TikTok can’t really be researched as a generic site: Everything about the user interactions (scroll/not scroll, how long before scroll, whether a comment was left, whether comments were open, etc, etc, etc) informs the content that is pushed to that user.

Simply investigating a sexualized video will make it much more likely to get sexualized videos throughout the use of the app.

Re: Sexualized culture on livestreaming platforms: a content analysis of Twitch.tv

#56

I don't really see the contribution from this study. The paper looks fine: quality writing, ample research, statistics are probably fine. What I mean is I don't see any non-obvious insight here. Also, I think this study would have been much more interesting on more generic video sites like Instagram or Tiktok, which (I assume) have more balanced creator and viewer populations. I don't personally take Twitch seriously…

TikTok can’t really be researched as a generic site: Everything about the user interactions (scroll/not scroll, how long before scroll, whether a comment was left, whether comments were open, etc, etc, etc) informs the content that is pushed to that user. Simply investigating a sexualized video will make it much more likely to get sexualized videos throughout the use of the app.

I hadn't thought about that, but I think you're right. In fact, any recommendations engine could be a difficult confounding factor in any study of social media.

I'm thinking of how the machine might even be aware of the user's IP address or User-Agent, which could bias recommendations.

Re: Sexualized culture on livestreaming platforms: a content analysis of Twitch.tv

#57
post #13
post #8

Everyone is focusing on the fact that there are more sexualized women streamers than men - that's an obvious conclusion though because men are far more motivated by sexualized women than vice versa. The interesting thing to me in this article is the amount of women streaming that are sexualized: >However, the majority of women (71.4%) wear attire ranging from moderate necklines to bikinis or minimal clothing and use…

Sadly I think that ship has long sailed into the sunset. When I used to follow twitch years back I always thought it was amazing that it felt very easy to get temporarily banned on the gaming streams but there was a whole universe of softcore streamers. I don't have any qualms with it but I always thought it diluted the brand by also having softcore within the same company.

softcore by day on twitch

Porn is very lucrative business, the crafty ones use it as an opportunity to advertise their other streams.

The other female streamers are pressured to compete for limited audience.

So unless Twitch goes after it its a race to the bottom.

Re: Sexualized culture on livestreaming platforms: a content analysis of Twitch.tv

#58

I don't really see the contribution from this study. The paper looks fine: quality writing, ample research, statistics are probably fine. What I mean is I don't see any non-obvious insight here. Also, I think this study would have been much more interesting on more generic video sites like Instagram or Tiktok, which (I assume) have more balanced creator and viewer populations. I don't personally take Twitch seriously…

I hear this feedback a lot when people think the results of a research study are "obvious", but anecdotally 'obvious' vs. evidence supported conclusion hold an intensity different weight!

But firstly, this can't really be obvious. There's no real way one individual would be able to reach this conclusion without falling prey to their own biases. Especially online where most platforms create user-tailored echo chambers which distort an individual's perception of the entire platform.

Having this conclusion be evidence supported also means it can now be built on top of. If I was a twitch employee, this research would be convincing enough to make me put in place interventions on the platform if I was inclined to prevent this kind of behaviour. It's incredibly unlikely someone would put into play an expensive project with potential risks to the platform based solely on "well some people think it's obvious". But with actually numbers and a method to measure progress, that's way more feasible.

It also means people who want to do research in this space can use the methods of this study in other platforms or on different slices of the twitch audience, and then they have a baseline to compare against!

So overall seems like a decent contribution.

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