Earlier quoted context omitted.
If people were going to learn not to use proprietary software/hardware like the stuff that the wankers at Nvidia churn out, they'd have learned it over a decade ago when Torvalds gave them a big "fuck you" - which had been a long time coming even back then. People who keep picking Nvidia don't want to learn not to use proprietary tools.
That's a bit like saying "the slaves in the roman silver mines didn't want to rebel." Maybe a decade ago it was because they didn't care about abstract ideals like software freedom, but now they are well and truly stuck, and can serve only as a cautionary tale to other industries.
Maybe some comparison to company stores could be warranted…