I know somebody on the project. The cancellation makes sense, they were years from release and every new VP pivoted the project and lost progress. If they had committed to their original project (a bus) or the first revision (a very high-end car) they could have released on a timely schedule. But they're far too late to the game.
Apple to wind down electric car effort after decadelong odyssey
811–820 of 992 posts
Re: Apple to wind down electric car effort after decadelong odyssey
#812After having gone through decades of adopting the "latest and greatest" tech, I've gotten to the point where what I really want is the least-complex thing I can find that does the essential job I want done. For a computer, I want something with SeaBIOS, a stripped-down kernel, and a handful of packages from the Debian Stable repository. I want it hackable and repairable -- something like a Framework. Nothing like a M…
Re: Apple to wind down electric car effort after decadelong odyssey
#813Earlier quoted context omitted.
Apple cars would aim more for the (1) bracket than the (3). Apple products are status items. Same particular utility can be had much cheaper.
How can Apple products be status items when over 60% of smartphones in the US are iPhones? Is Coca-Cola a status item? Is it possible that they're just good products that deliver good value to the majority of people who buy them? Is a $1300 Galaxy S24 Ultra not a status item?
You can make your own conclusions about people who are affected by such status statements.
Re: Apple to wind down electric car effort after decadelong odyssey
#814Earlier quoted context omitted.
A lot of people want (as you describe) the “least-complex thing I can find that does the essential job I want done” But what you then go on to describe is the antithesis of other people’s definitions. People want an experience that works out of the box. That they don’t have to think about package managers or maintenance. That’s low complexity for the vast majority of people. That’s why people are going for Apple and…
Tesla (and Apple) don't just work though. The latest Tesla issue I have is the navigation system which caches nothing and often takes 2-4-10 minutes before it updates the map WHILE I'M DRIVING and trying to find a new route. I end up having to take out my phone (more dangerous) and search there. This happened often in both SF and LA. Say you're driving, you want to zoom out a little to get some idea of where you need…
Re: Apple to wind down electric car effort after decadelong odyssey
#815Earlier quoted context omitted.
Xiaomi is better at being the New Apple than Apple is. Apple should be selling micro transportation appliances that fit into a higher urbanized environment. Extremely small cars would be the largest thing I would rent .
Why would they do so? People wants huge premium cars. Land Cruiser! Panamera! Not many are dreaming for a luxury Fiat 500.
Re: Apple to wind down electric car effort after decadelong odyssey
#816After having gone through decades of adopting the "latest and greatest" tech, I've gotten to the point where what I really want is the least-complex thing I can find that does the essential job I want done. For a computer, I want something with SeaBIOS, a stripped-down kernel, and a handful of packages from the Debian Stable repository. I want it hackable and repairable -- something like a Framework. Nothing like a M…
A lot of people want (as you describe) the “least-complex thing I can find that does the essential job I want done” But what you then go on to describe is the antithesis of other people’s definitions. People want an experience that works out of the box. That they don’t have to think about package managers or maintenance. That’s low complexity for the vast majority of people. That’s why people are going for Apple and…
> That’s why people are going for Apple and Tesla.
I think you misspelled Toyota...
Re: Apple to wind down electric car effort after decadelong odyssey
#817Earlier quoted context omitted.
A lot of people want (as you describe) the “least-complex thing I can find that does the essential job I want done” But what you then go on to describe is the antithesis of other people’s definitions. People want an experience that works out of the box. That they don’t have to think about package managers or maintenance. That’s low complexity for the vast majority of people. That’s why people are going for Apple and…
> People want an experience that works out of the box. That they don’t have to think about package managers or maintenance. That’s low complexity for the vast majority of people. > That’s why people are going for Apple and Tesla. I think you misspelled Toyota...
Re: Apple to wind down electric car effort after decadelong odyssey
#818After having gone through decades of adopting the "latest and greatest" tech, I've gotten to the point where what I really want is the least-complex thing I can find that does the essential job I want done. For a computer, I want something with SeaBIOS, a stripped-down kernel, and a handful of packages from the Debian Stable repository. I want it hackable and repairable -- something like a Framework. Nothing like a M…
A lot of people want (as you describe) the “least-complex thing I can find that does the essential job I want done” But what you then go on to describe is the antithesis of other people’s definitions. People want an experience that works out of the box. That they don’t have to think about package managers or maintenance. That’s low complexity for the vast majority of people. That’s why people are going for Apple and…
The post you are replying to has a stronger focus on the second part but still wants the same thing.
Same reasoning for getting debian instead of windows. The preinstalled option seems easier at first sight (someone else prepared the box for you), but then windows has McAfee trials, hey sign up for this, oh you don't want updates right now... too bad, your microphone does not work in Skype and you have no clue where to even look to fix it. I don't have the time or patience to deal with this, so debian it is.
Re: Apple to wind down electric car effort after decadelong odyssey
#819I was always rather puzzled by the car. I can’t see them ever competing even with the small makers like Jaguar or Polestar or Lamborghini. They’re certainly not going to take on Ford or Mazda or Honda. The idea of making the infotainment guts is interesting but I can’t see any carmaker giving up that much control. If they don’t like CarPlay they’d never like full Apple infotainment. Sure Apple could do ADAS stuff, bu…
The comments here are all so off-base. People who work on cars don't get moved to gen-AI. People who work on robocars get moved to gen-AI.
Re: Apple to wind down electric car effort after decadelong odyssey
#820Earlier quoted context omitted.
A lot of people want (as you describe) the “least-complex thing I can find that does the essential job I want done” But what you then go on to describe is the antithesis of other people’s definitions. People want an experience that works out of the box. That they don’t have to think about package managers or maintenance. That’s low complexity for the vast majority of people. That’s why people are going for Apple and…
Tesla (and Apple) don't just work though. The latest Tesla issue I have is the navigation system which caches nothing and often takes 2-4-10 minutes before it updates the map WHILE I'M DRIVING and trying to find a new route. I end up having to take out my phone (more dangerous) and search there. This happened often in both SF and LA. Say you're driving, you want to zoom out a little to get some idea of where you need…
Let’s not miss the forest for the trees with equating flaws with what the original topic was: hackable. All their examples require up front knowledge and patience. They’ll still have flaws after all that.
Most people don’t want that. They’ll put up with flaws if they can skip the up front mental energy and friction.