Apple to wind down electric car effort after decadelong odyssey

Post by mmcconnell1618 » Tue, Feb 27, 2024, 9:59 PM UTC

closewith wrote: post #82

MBCook wrote: post #19

I was always rather puzzled by the car. I can’t see them ever competing even with the small makers like Jaguar or Polestar or Lamborghini. They’re certainly not going to take on Ford or Mazda or Honda. The idea of making the infotainment guts is interesting but I can’t see any carmaker giving up that much control. If they don’t like CarPlay they’d never like full Apple infotainment. Sure Apple could do ADAS stuff, bu…

Car manufacturers must be coming around on CarPlay. I made a purchasing decision largely because one of the car suitable cars supported wireless CarPlay.

Post by gtirloni » Tue, Feb 27, 2024, 10:01 PM UTC

nicce wrote: post #476

andrewia wrote: post #267

I know somebody on the project. The cancellation makes sense, they were years from release and every new VP pivoted the project and lost progress. If they had committed to their original project (a bus) or the first revision (a very high-end car) they could have released on a timely schedule. But they're far too late to the game.

> But they're far too late to the game. Not so sure about that. You need battery and 4 x electric motors to wheels. The idea is much simpler than regular combustion engine car. Less parts that wear out. Idea is actually so simple that all the manufactures compete on putting as much nonsense into cars as possible, insted of making easily replaceable battery and car which would last 50 years and accelerate like Ferrari…

Post by borski » Tue, Feb 27, 2024, 10:01 PM UTC

MBCook wrote: post #59

eli wrote: post #29

Earlier quoted context omitted.

To be fair, that was what a lot of people thought about Apple making a cell phone. That they'd never compete with Nokia or Motorola and that US carriers would never give them enough control.

The phone made sense to me because by that point Apple had clearly proven themselves as a consumer electronics company. It’s wasn’t as big a jump and cell phone software was largely junk. The carrier thing was true, but they could have launched outside the US. Instead they found a carrier desperate enough. But they’ve never done safety critical stuff like a car. Of highly mechanical stuff like a car. Or things that n…

Post by typeofhuman » Tue, Feb 27, 2024, 10:03 PM UTC

chucke1992 wrote: post #461

It feels like Apple is really aimless these days.

Post by x0x0 » Tue, Feb 27, 2024, 10:06 PM UTC

bryanlarsen wrote: post #205

x0x0 wrote: post #199

Earlier quoted context omitted.

A self-driving car is not something that Apple has any relevant expertise at building. They can't even make siri work well. They had zero hope to make a self-driving car.

That's far from true. They have world class expertise in design and supply chain management. That would transfer over to the car market a lot easier than it would to pretty much any other trillion dollar market.