341–350 of 992 posts
I know somebody on the project. The cancellation makes sense, they were years from release and every new VP pivoted the project and lost progress. If they had committed to their original project (a bus) or the first revision (a very high-end car) they could have released on a timely schedule. But they're far too late to the game.
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You'd think so... GM has stated that they're doing away with CarPlay and Android auto in favour of their own thing, which will most likely suck on large ways. Ford, on the other hand, came out and said that they lost that battle 10 years ago and are going to keep them.
GM is hardly a car brand that knows what consumers give a shit about, this is just enshitification to squeeze their remaining customers.
Sounds like Apple is in panic mode and FOMO because they are late to the GPT game. Similar cases didn't work out for MS
They absolutely did. Microsoft was late to web and now we have O365, Azure, etc. I'd say, however, that this is less FOMO and more employee-retention. A team shifting from electric cars to generative AI sounds more like a directionless hype squad where you park flight risks who can still add value to other departments while they play with the newest shiny.
MS has simply done away with the on-premise version of Office and left them with almost no other choice.
I don't know if it's worthwhile for car engineers to work on AI. That's how you lose specialists.
Good. This was an idea that never made any sense to me. It’s high overhead/low-margin and requires infrastructure, sales and after-sales support that just aren’t aligned with how Apple does business. It’s one thing to create a new car company (even tho those attempts usually fail), it’s another to purposefully take it on as a business line when your existing business groups prints money and have 40%+ margins. Especia…
Only if they were to sell vehicles. I think it's more likely they were planning on having a fleet of self driving cars.
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Yeah, I absolutely believe that Apple can bring something to car industry - I remember Elon once said that Teslas hidden strength that no other car manufacturer caught on to was treating the car as technology akin to an iPhone with incremental updates and improvements pushed over the air. I've owned a Model X for a few years and I see that approach but don't think Tesla has perfected it. Apple has the potential to in…
>>for example, when you press the brakes there isn't and hasn't been for a long time a direct connection to the physical brakes I'm sorry but you're getting it completely wrong. Brake by wire isn't legal anywhere in any market of the world and consequently there are zero cars implemented this way - every car currently on sale everywhere has to have a physical connection between the brake pedal and the actual brakes.…
It's shocking/hilarious how much/many people believe that there are any economic prospects in generative AI. By definition, if something is generated by an AI then it's worthless if for no other reason than supply and demand. There's also a reason it's called a singularity, it sucks everything in that touches it but otherwise has very little influence on anything else.
AI is a tool. Are houses worthless because any hammer can create them?
Good. This was an idea that never made any sense to me. It’s high overhead/low-margin and requires infrastructure, sales and after-sales support that just aren’t aligned with how Apple does business. It’s one thing to create a new car company (even tho those attempts usually fail), it’s another to purposefully take it on as a business line when your existing business groups prints money and have 40%+ margins. Especia…
Also bad. From the article:
> many employees on the car team — known as the Special Projects Group, or SPG — will be shifted to the artificial intelligence division
So, the people that failed to build a car, when Tesla, Xiaomi, BYD and half a dozen EV startups succeeded, will now fail to build generative AI.
Sounds like Apple is in panic mode and FOMO because they are late to the GPT game. Similar cases didn't work out for MS
Apple's playbook for at least three decades has been getting in the game late, but timing "late" very carefully so that the product they debut defines the category. The iMac, iPod, iPhone, iPad, Watch, AirPods. It's the most obvious thing about the company, this is a bland truism at this point.
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From the other side, phone and home electronics producer Xiaomi invested few billions into car business and now is producing car similar to Porsche. Why you think Apple can't do the same if focused?
I was under the impression that Xiaomi did not target only the top end of the market as Apple tends to. I would expect an Apple card to start at $120k or more. I suppose Apple could go after the Corolla or something if they really wanted to but that just doesn’t seem like an Apple move to me.