When Apple did all this in phones it was unique. There was no Tesla of phones. But there is a Tesla of cars and it's tough to imagine what unique thing Apple could bring to the market.
Apple to wind down electric car effort after decadelong odyssey
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Re: Apple to wind down electric car effort after decadelong odyssey
#92I wonder if this is connected to the Vision Pro release. That’s another giant hardware fishing project that failed to meet the “vision” of an all-day wearable iPhone. Perhaps it became obvious that the car was in even murkier waters. And to dump some of the employees on image and text generators off whatever self driving computer vision work they were presumably doing before? Interesting choice.
Vision Pro was never designed to replace the iPhone from day one. People seem to have this revisionist history where every Apple product is an instant hit. But the iPod, iPhone, Apple Watch etc all took years to reach that product-market-fit stage. All Apple has done is establish a baseline for what they want the category to be.
Re: Apple to wind down electric car effort after decadelong odyssey
#93Re: Apple to wind down electric car effort after decadelong odyssey
#94It's insane how many companies went down the "full self driving by 2020" rabbit hole.
Re: Apple to wind down electric car effort after decadelong odyssey
#95Good. This was an idea that never made any sense to me. It’s high overhead/low-margin and requires infrastructure, sales and after-sales support that just aren’t aligned with how Apple does business. It’s one thing to create a new car company (even tho those attempts usually fail), it’s another to purposefully take it on as a business line when your existing business groups prints money and have 40%+ margins. Especia…
> requires infrastructure, sales and after-sales support that just aren’t aligned with how Apple does business I always thought Apple was far and away the best consumer electronics brand at this part at least. I'm not saying it would directly translate to a car business, but they do have some real retail skill.
Re: Apple to wind down electric car effort after decadelong odyssey
#96A decade ago, the popular sentiment was that autonomous vehicles were going to completely reshape our built environment in the coming decade. And yet here we are in 2024, with the industry leader still only running limited trials in two markets, the next two woefully behind, and everyone else out of the market.
Perhaps AVs have entered the realm of fusion, something that may yet be transformative, but on a much longer time scale than initially thought.
Re: Apple to wind down electric car effort after decadelong odyssey
#97Earlier quoted context omitted.
> Apple seems so far behind in generative AI Apple is a best-in-class second mover. With the clusterfuck that has been generative AI (from OpenAI’s corporate drama to Google renaming and reörganizing their products every fifteen minutes) this seems prescient, with the only savvy player so far being Microsoft.
I feel Microsoft's desperation to put LLM's into every product suggests mismanagement. Same as Microsoft's past efforts to Bing everything. Adobe seems to be the only one with an empowered product team that's consistently finding sensible and profitable uses for machine learning.
Edit: And on my iPhone, the offline photo categorization and image OCR
Re: Apple to wind down electric car effort after decadelong odyssey
#98Re: Apple to wind down electric car effort after decadelong odyssey
#99Does this mean Waymo and/or Cruise had given up and they're no longer a threat to Apple?