>Second, if you’ve done much with generative imagery you know the raw experience is difficult to control to a specific visual outcome. Fine tuning, in painting, image to image, control nets, all these things help. But it’s easy to make something stunning, but difficult to make your vision come out from the machine. It’s a tool, like any other. It’ll require rethinking what’s better to do with generative ai and what’s better to shoot directly. But direction, cinematography, and acting are about extreme control to achieve a specific outcome. Generative AI doesn’t help that. However what I’ve seen it really do well is take imagery and add detail and nuance, interpolate scenes, and other feats that will likely make post production much more powerful, requiring fewer reshoots, etc. Creating CGI will be simpler, especially bootstrapping, and l will bet it’ll be extremely heavily used preproduction to create visual story boarding.
The problem is not that there will be 0 humans needed. The problem is that something that used to take 100 people, might be done with 5. And that 95 is still creative jobs, jobs that require education, skill, grit.
You make a living either by hunting and gathering, or creating value for others and exchanging that value for things you need through a generic value token of money. The bar for being able to generate value that can sustain you (let alone a family) was already increasing day by day. But with the sudden spike of generative AI, the bar shot up faster than any time in known human history. With things as they stand right now, the amount of education and experience you need to generate value for others is going off the charts. It will be unfathomable in a few years. Yes, humans will be needed, but not as many to provide what we need. Yet those people will not simply stop existing. What is in the cards for them? That is the problem.