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In other words, their timing was perfect. Doubt Zynga had much to do with their downfall, another new game somewhere is gaining millions of users...
Not everyone wants to draw Doritos, KFC or Coca-Cola.
"Halo 3 looses 5 Million Users 1 Month After Release" ... well of course it did, because most games get old pretty quickly. To understand if Zynga overpaid, you'd need to know if they bought OMGPOP for a single hit title, or if they see them as a creative group with many hits to come, like Blizzard or Valve.
What you're failing to consider here is that every user Halo 3 had paid approx. $60 up front to become a user in the first place. The problem with these free-mium games is that the average revenue per user is so much lower.
"Halo 3 looses 5 Million Users 1 Month After Release" ... well of course it did, because most games get old pretty quickly. To understand if Zynga overpaid, you'd need to know if they bought OMGPOP for a single hit title, or if they see them as a creative group with many hits to come, like Blizzard or Valve.
I think the Zynga acquisition had something to do with the peak. Social network fatigue started a couple of years ago. That doesn't mean people are ready to ditch social networks outright, but it means that the stupidest abuses are going to leave a sour taste in peoples' mouths, and Zynga is so well associated with these behaviors that, even if people like some of their games, no one likes them . Zynga's asset is tha…
And ? Zynga wasn't buying an app. They were buying a team.
Zynga completely abused the product. I started getting requests to give them more rights on facebook, which I solved my signing in with my email - then they started to send me push messages about weird things - I've heard they even asked for read/write sms rights on Android devices. I can only see it one way - Zynga might make cool games, but they are hardcore abusing regular people - also non-techinal people unlike…
Edit: Looks like they've since removed the permission and text related to it. shrug