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Apple releases MGIE, an AI-based image editing model

appleinsider.com

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Re: Apple releases MGIE, an AI-based image editing model

#51

Post by echelon »

MBCook wrote: post #21
theturtletalks wrote: post #17

Earlier quoted context omitted.

Apple is the master of the second mover advantage. Let the existing companies burn money in R&D, but closely monitor how customers perceive their products. What pain points exist that the current companies haven't addressed? What are the pitfalls? The first mover advantage gives you a chance to get most of the market share, but with Apple's walled garden, they don't need the first mover advantage to do that.

Even when they didn’t have that garden. Look at the iPod. Other MP3 players existed, but flash media was too small. Other hard drive players existed, they were too big. And both had bad interfaces (by Apple standards). Apple didn’t show up until they could meet all their goals. They could have made a phone sooner, it wouldn’t have been the iPhone. They could have made a headset sooner, it wouldn’t be the Vision Pro.…

> The first mover rarely wins in the long run

Not enough patents, tbh. It's so hard to innovate and scrap things together, that this gets left as an afterthought.

Then the giants move in and steal your lunch, leaving you with nothing.

Re: Apple releases MGIE, an AI-based image editing model

#52

Post by hinkley »

seydor wrote: post #44
ericmcer wrote: post #4

It feels like Apple has been very quiet about their approach in some of the future spaces (self-driving, VR/AR, AI) but then they suddenly burst out with something like Vision Pro. It seems like they are biding their time and avoiding the hype knowing that they don't need to get their first. If they can produce a superior product their brand will let them dominate those markets whenever they decide to release.

yet every review calls the vision Pro a "work in progress". I don't buy this I also wonder why they broke with their naming scheme ("Pro" is not the Pro of any smaller model)

I presume they have an SE model in mind for their second iteration. Maybe there's a mothballed project we don't know about, or maybe someone at Apple is tired of rebranding product lines and insisted on making space for both.

Or maybe someone thinks they're managing expectations on price by putting Pro in the name, since it's on par with their other Pro products.

Re: Apple releases MGIE, an AI-based image editing model

#53

Post by ghaff »

MBCook wrote: post #21
theturtletalks wrote: post #17

Earlier quoted context omitted.

Apple is the master of the second mover advantage. Let the existing companies burn money in R&D, but closely monitor how customers perceive their products. What pain points exist that the current companies haven't addressed? What are the pitfalls? The first mover advantage gives you a chance to get most of the market share, but with Apple's walled garden, they don't need the first mover advantage to do that.

Even when they didn’t have that garden. Look at the iPod. Other MP3 players existed, but flash media was too small. Other hard drive players existed, they were too big. And both had bad interfaces (by Apple standards). Apple didn’t show up until they could meet all their goals. They could have made a phone sooner, it wouldn’t have been the iPhone. They could have made a headset sooner, it wouldn’t be the Vision Pro.…

It's also worth remembering though that neither the iPod or iPhone were really breakout products on Day 1.

Re: Apple releases MGIE, an AI-based image editing model

#54

Post by echelon »

JohnFen wrote: post #49
ericmcer wrote: post #4

It feels like Apple has been very quiet about their approach in some of the future spaces (self-driving, VR/AR, AI) but then they suddenly burst out with something like Vision Pro. It seems like they are biding their time and avoiding the hype knowing that they don't need to get their first. If they can produce a superior product their brand will let them dominate those markets whenever they decide to release.

Apple has always been aware that "first mover advantage" is largely bullshit. "The pioneers get all the arrows." The sweet spot is to be second or third to market.

Patents, patents, patents. Arm yourself to the teeth to defend yourself from the trillion dollar companies.

Spend a few thousand dollars to get provisionals. Then if your idea works and grows, file the full patents.

Don't let the giants steal your blood, sweat, and tears finding the gradients.

Re: Apple releases MGIE, an AI-based image editing model

#55

Post by dang »

rujkking wrote: post #9
ericmcer wrote: post #4

It feels like Apple has been very quiet about their approach in some of the future spaces (self-driving, VR/AR, AI) but then they suddenly burst out with something like Vision Pro. It seems like they are biding their time and avoiding the hype knowing that they don't need to get their first. If they can produce a superior product their brand will let them dominate those markets whenever they decide to release.

Someone just noticed Apple’s decades old SOP. Watch the aggregate fumble about, fail over and over, then take the few ideas that survive rapid, aimless iteration attempts and add the last mile of polish. A decade of crappy Palm, WinCE, and easily forgotten Java based mobile devices came and went before iPhone. They know what software people refuse to accept; it’s the hardware experience that matters and they’ll wait…

Ok, but please edit out swipes at other users ("Someone just noticed"). This is in the site guidelines: https://news.ycombinator.com/newsguidelines.html.

Re: Apple releases MGIE, an AI-based image editing model

#56

Post by itronitron »

rabbitofdeath wrote: post #31
MBCook wrote: post #21

Earlier quoted context omitted.

Even when they didn’t have that garden. Look at the iPod. Other MP3 players existed, but flash media was too small. Other hard drive players existed, they were too big. And both had bad interfaces (by Apple standards). Apple didn’t show up until they could meet all their goals. They could have made a phone sooner, it wouldn’t have been the iPhone. They could have made a headset sooner, it wouldn’t be the Vision Pro.…

I think you are spot on - looking back at all this its really interesting -like what on earth was Apple thinking when the Motorola ROKR came out? https://en.wikipedia.org/wiki/Motorola_ROKR

From the link you provide...

>> Because of the iPod Nano unveiling on the same day, relations between Motorola and Apple were strained and Motorola CEO Ed Zander later accused Apple of purposely undercutting the Rokr.

Apple probably saw it as an opportunity for free iTunes and Nano advertising.

Re: Apple releases MGIE, an AI-based image editing model

#57

Post by seydor »

hinkley wrote: post #52
seydor wrote: post #44

Earlier quoted context omitted.

yet every review calls the vision Pro a "work in progress". I don't buy this I also wonder why they broke with their naming scheme ("Pro" is not the Pro of any smaller model)

I presume they have an SE model in mind for their second iteration. Maybe there's a mothballed project we don't know about, or maybe someone at Apple is tired of rebranding product lines and insisted on making space for both. Or maybe someone thinks they're managing expectations on price by putting Pro in the name, since it's on par with their other Pro products.

Looking forward to Vision Ultra Pro SE

Re: Apple releases MGIE, an AI-based image editing model

#58

Post by keepper »

jedberg wrote: post #32
nickthegreek wrote: post #7

I was not expecting for Apple to be releasing any open source generative ai product. So the big players in the download it yourself gang are Meta & Apple? I don't think anyone would have taken that bet when OpenAI blew up.

Apple makes a ton of sense. They sell hardware (and services for that hardware). It would make sense that they want to commoditize foundation models while at the same time creating yet another reason to buy their most powerful hardware. Meta is the real wildcard here. They're betting on "commoditize your compliment" and hoping by making GenAI training nearly free (by doing it for you) that none of their competitors c…

Why is Meta the wildcard? Meta has the largest track record of open sourcing everything. From hardware (OpenCompute suite of releases ) to pretty much all software ( HHVM, Hack, Buck, etc etc ) that would benefit wider use.

Even Meta's ML research has a history of open sourcing everything, hello PyTorch. So Llama is just a continuation

Re: Apple releases MGIE, an AI-based image editing model

#59

Post by hinkley »

ToucanLoucan wrote: post #10
RyanHamilton wrote: post #6

Earlier quoted context omitted.

What makes you think vision pro is dominating? Unlike iPhone etc it has no distinguishing feature I know of.

Speaking as a VR enthusiast who has virtually no interest in it: The Vision Pro is an entirely new product relative to any other VR headset I know of. It offers a comprehensive set of computing features (discounting an App Store which has only really just started) that puts it roughly on par with something like iPad OS. I would say it dominates currently for VR headsets if that is what you're after, because it's basi…

There's only a slim chance of history repeating here, but the olds here may recall that in the early days of discrete graphics cards, particularly before 3D took over, there were a lot of people buying graphics cards for Serious Business Reasons but really in order to play games when off the clock.

A graphics card could make your spreadsheets go faster, but that's not really why they bought them.

It's plausible, however improbable, that a VR headset targeted at Serious Business Reasons could open doors that entertainment has not. And in particular, slightly unwieldy price points that can be rationalized a bit easier.

Re: Apple releases MGIE, an AI-based image editing model

#60

Post by imjonse »

gcr wrote: post #24

The significant part of this, for me, is not the image model. It's that Apple rarely publishes in the vision field. Back in Neurips (2016 I want to say?) Apple had a workshop where they said "we're going to engage more with the academic community, we're going to publish more," but since then only a small number of CV projects have seen the academic light of day. I remember one on detection of flashing lights, a white…

They have at least two recent papers (MobileOne and FastViT) with code and weights for low-latency (as measured on iPhone) vision backbones. Also AIM (Autoregressive Image Models) released last month.
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