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Apple releases MGIE, an AI-based image editing model

appleinsider.com

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Re: Apple releases MGIE, an AI-based image editing model

#31

Post by rabbitofdeath »

MBCook wrote: post #21
theturtletalks wrote: post #17

Earlier quoted context omitted.

Apple is the master of the second mover advantage. Let the existing companies burn money in R&D, but closely monitor how customers perceive their products. What pain points exist that the current companies haven't addressed? What are the pitfalls? The first mover advantage gives you a chance to get most of the market share, but with Apple's walled garden, they don't need the first mover advantage to do that.

Even when they didn’t have that garden. Look at the iPod. Other MP3 players existed, but flash media was too small. Other hard drive players existed, they were too big. And both had bad interfaces (by Apple standards). Apple didn’t show up until they could meet all their goals. They could have made a phone sooner, it wouldn’t have been the iPhone. They could have made a headset sooner, it wouldn’t be the Vision Pro.…

I think you are spot on - looking back at all this its really interesting -like what on earth was Apple thinking when the Motorola ROKR came out?

https://en.wikipedia.org/wiki/Motorola_ROKR

Re: Apple releases MGIE, an AI-based image editing model

#32

Post by jedberg »

nickthegreek wrote: post #7

I was not expecting for Apple to be releasing any open source generative ai product. So the big players in the download it yourself gang are Meta & Apple? I don't think anyone would have taken that bet when OpenAI blew up.

Apple makes a ton of sense. They sell hardware (and services for that hardware). It would make sense that they want to commoditize foundation models while at the same time creating yet another reason to buy their most powerful hardware.

Meta is the real wildcard here. They're betting on "commoditize your compliment" and hoping by making GenAI training nearly free (by doing it for you) that none of their competitors can use GenAI models to gain an advantage over them.

Re: Apple releases MGIE, an AI-based image editing model

#33

Post by roody15 »

MBCook wrote: post #21
theturtletalks wrote: post #17

Earlier quoted context omitted.

Apple is the master of the second mover advantage. Let the existing companies burn money in R&D, but closely monitor how customers perceive their products. What pain points exist that the current companies haven't addressed? What are the pitfalls? The first mover advantage gives you a chance to get most of the market share, but with Apple's walled garden, they don't need the first mover advantage to do that.

Even when they didn’t have that garden. Look at the iPod. Other MP3 players existed, but flash media was too small. Other hard drive players existed, they were too big. And both had bad interfaces (by Apple standards). Apple didn’t show up until they could meet all their goals. They could have made a phone sooner, it wouldn’t have been the iPhone. They could have made a headset sooner, it wouldn’t be the Vision Pro.…

“They could have made a headset sooner, it wouldn’t be the Vision Pro“

Hmm I guess. Vision Pro seems rushed from vantage point. Odd battery pack … only 2 hour charge … limited field of vision. Also the screens that show a picture of your eyes are off putting and strange.

Think Apple may have rushed here too quickly. We need more battery life.. think we may be looking more for an Augmented Reality mode which works on top of what you see with your actual eyes rather than your eyes just looking at high def screens inside of a headset that is relaying a video captured from cameras of what is in front of you.

Looks more like a Prototype IMO

Re: Apple releases MGIE, an AI-based image editing model

#34

Post by louthy »

rujkking wrote: post #9
ericmcer wrote: post #4

It feels like Apple has been very quiet about their approach in some of the future spaces (self-driving, VR/AR, AI) but then they suddenly burst out with something like Vision Pro. It seems like they are biding their time and avoiding the hype knowing that they don't need to get their first. If they can produce a superior product their brand will let them dominate those markets whenever they decide to release.

Someone just noticed Apple’s decades old SOP. Watch the aggregate fumble about, fail over and over, then take the few ideas that survive rapid, aimless iteration attempts and add the last mile of polish. A decade of crappy Palm, WinCE, and easily forgotten Java based mobile devices came and went before iPhone. They know what software people refuse to accept; it’s the hardware experience that matters and they’ll wait…

> A decade of crappy Palm, WinCE, and easily forgotten Java based mobile devices came and went before iPhone

Including the Apple Newton, arguably the first handheld device.

Re: Apple releases MGIE, an AI-based image editing model

#35

Post by rchaud »

ericmcer wrote: post #4

It feels like Apple has been very quiet about their approach in some of the future spaces (self-driving, VR/AR, AI) but then they suddenly burst out with something like Vision Pro. It seems like they are biding their time and avoiding the hype knowing that they don't need to get their first. If they can produce a superior product their brand will let them dominate those markets whenever they decide to release.

> It seems like they are biding their time and avoiding the hype knowing that they don't need to get their first

This idea that Apple gets to things late to "perfect them" is an artifact of the iPod/iPhone era. Nothing Apple put out since then has met this bar.

Apple does things low-key these days because it has to. Remember the Apple Maps fiasco? A few memes was all it took to send everyone scurrying back to GMaps for a decade.

Re: Apple releases MGIE, an AI-based image editing model

#36

Post by barrkel »

The code repo this article is based on - https://github.com/apple/ml-mgie - is based around InstructPix2Pix (which is based on Stable Diffusion) and LLaVA (multi-modal LLM that supports vision input).

It's research code, not a product. I don't think Apple would ever productionize anything with data lineage from Stable Diffusion.

Re: Apple releases MGIE, an AI-based image editing model

#37

Post by [deleted] »

jedberg wrote: post #32
nickthegreek wrote: post #7

I was not expecting for Apple to be releasing any open source generative ai product. So the big players in the download it yourself gang are Meta & Apple? I don't think anyone would have taken that bet when OpenAI blew up.

Apple makes a ton of sense. They sell hardware (and services for that hardware). It would make sense that they want to commoditize foundation models while at the same time creating yet another reason to buy their most powerful hardware. Meta is the real wildcard here. They're betting on "commoditize your compliment" and hoping by making GenAI training nearly free (by doing it for you) that none of their competitors c…

[deleted]

Re: Apple releases MGIE, an AI-based image editing model

#38

Post by dmarcos »

romeros wrote: post #15
ToucanLoucan wrote: post #10

Earlier quoted context omitted.

Speaking as a VR enthusiast who has virtually no interest in it: The Vision Pro is an entirely new product relative to any other VR headset I know of. It offers a comprehensive set of computing features (discounting an App Store which has only really just started) that puts it roughly on par with something like iPad OS. I would say it dominates currently for VR headsets if that is what you're after, because it's basi…

To paraphrase YC/Sama etc. If there is a small grouop of initial users who are obsessively using it and can't get enough of it. Then VP will work and be here to stay. If not, then it is not their time. So, the question is this. If you know anyone who actually got VP. Are they using it obsessively? I got occulus rift a while ago and so did many of my friends. We bought it but never really used it. Like probably a few…

Yeah, Not sure you can call “dominating” at having a unique feature that nobody uses. Time will tell but I think Vision Pro will have similar retention issues to other headsets. Fundamental problems still there (weight, vergence accommodation conflict, isolation…)

Re: Apple releases MGIE, an AI-based image editing model

#39

Post by gnicholas »

MBCook wrote: post #21
theturtletalks wrote: post #17

Earlier quoted context omitted.

Apple is the master of the second mover advantage. Let the existing companies burn money in R&D, but closely monitor how customers perceive their products. What pain points exist that the current companies haven't addressed? What are the pitfalls? The first mover advantage gives you a chance to get most of the market share, but with Apple's walled garden, they don't need the first mover advantage to do that.

Even when they didn’t have that garden. Look at the iPod. Other MP3 players existed, but flash media was too small. Other hard drive players existed, they were too big. And both had bad interfaces (by Apple standards). Apple didn’t show up until they could meet all their goals. They could have made a phone sooner, it wouldn’t have been the iPhone. They could have made a headset sooner, it wouldn’t be the Vision Pro.…

Things are a bit different now, compared to the iPod. If Microsoft had released a competitor a year or two in advance of the iPod, Apple would have had a much harder time getting traction for their iPod because they didn't have a large walled garden back then. They only had a very small subset of the computer market, and iPods were only compatible with Macs (at first).

Apple can afford to be a much later mover, even against very well-resourced competitors, now that they have a huge walled garden. If they didn't have the walled garden, it would be very difficult for them to catch up.

Re: Apple releases MGIE, an AI-based image editing model

#40

Post by dmarcos »

elliotbnvl wrote: post #27
romeros wrote: post #15

Earlier quoted context omitted.

To paraphrase YC/Sama etc. If there is a small grouop of initial users who are obsessively using it and can't get enough of it. Then VP will work and be here to stay. If not, then it is not their time. So, the question is this. If you know anyone who actually got VP. Are they using it obsessively? I got occulus rift a while ago and so did many of my friends. We bought it but never really used it. Like probably a few…

I am.

What do you do with it? How often? Is it your first headset?
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