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Apple releases MGIE, an AI-based image editing model

appleinsider.com

11–20 of 112 posts

Re: Apple releases MGIE, an AI-based image editing model

#11
post #4

It feels like Apple has been very quiet about their approach in some of the future spaces (self-driving, VR/AR, AI) but then they suddenly burst out with something like Vision Pro. It seems like they are biding their time and avoiding the hype knowing that they don't need to get their first. If they can produce a superior product their brand will let them dominate those markets whenever they decide to release.

What makes you think vision pro is dominating? Unlike iPhone etc it has no distinguishing feature I know of.

You can run your laptop and other apps with multiple screens as big and layed out where how you want while still having a usable (seeable) keyboard? Is the latency such that you don't get nauseous? Seems useful for productivity. Do other goggles have these feature, yes, but there's a difference between being a toy versus actually being as good/better than how I work now.

Re: Apple releases MGIE, an AI-based image editing model

#14
post #11

Earlier quoted context omitted.

What makes you think vision pro is dominating? Unlike iPhone etc it has no distinguishing feature I know of.

You can run your laptop and other apps with multiple screens as big and layed out where how you want while still having a usable (seeable) keyboard? Is the latency such that you don't get nauseous? Seems useful for productivity. Do other goggles have these feature, yes, but there's a difference between being a toy versus actually being as good/better than how I work now.

I don't yet know if its as good/better, but it appears to be at least on the cusp.

Re: Apple releases MGIE, an AI-based image editing model

#15

Earlier quoted context omitted.

What makes you think vision pro is dominating? Unlike iPhone etc it has no distinguishing feature I know of.

Speaking as a VR enthusiast who has virtually no interest in it: The Vision Pro is an entirely new product relative to any other VR headset I know of. It offers a comprehensive set of computing features (discounting an App Store which has only really just started) that puts it roughly on par with something like iPad OS. I would say it dominates currently for VR headsets if that is what you're after, because it's basi…

To paraphrase YC/Sama etc. If there is a small grouop of initial users who are obsessively using it and can't get enough of it. Then VP will work and be here to stay. If not, then it is not their time.

So, the question is this. If you know anyone who actually got VP. Are they using it obsessively? I got occulus rift a while ago and so did many of my friends. We bought it but never really used it. Like probably a few times in a year to show friends.

Re: Apple releases MGIE, an AI-based image editing model

#16
post #4

It feels like Apple has been very quiet about their approach in some of the future spaces (self-driving, VR/AR, AI) but then they suddenly burst out with something like Vision Pro. It seems like they are biding their time and avoiding the hype knowing that they don't need to get their first. If they can produce a superior product their brand will let them dominate those markets whenever they decide to release.

> If they can produce a superior product their brand will let them dominate those markets whenever they decide to release.

I anticipate that Apple's Pro devices (iPhone, MacBooks) will have beefier hardware designed specifically for this use case. My guess is they will sell a much higher proportion of Pro iPhones as a result. They'll probably also sell a lot more new devices overall, contra the trend toward slower upgrade cycles.

At the same time, I think third-party companies will find a way to do pretty decent on-device (and very good cloud-based) AI, so it will be a tradeoff in terms of speed and privacy. If you want the best speed and no data being shared with a cloud-based AI provider, the Pro devices will be aimed at you.

Re: Apple releases MGIE, an AI-based image editing model

#17
post #9
post #4

It feels like Apple has been very quiet about their approach in some of the future spaces (self-driving, VR/AR, AI) but then they suddenly burst out with something like Vision Pro. It seems like they are biding their time and avoiding the hype knowing that they don't need to get their first. If they can produce a superior product their brand will let them dominate those markets whenever they decide to release.

Someone just noticed Apple’s decades old SOP. Watch the aggregate fumble about, fail over and over, then take the few ideas that survive rapid, aimless iteration attempts and add the last mile of polish. A decade of crappy Palm, WinCE, and easily forgotten Java based mobile devices came and went before iPhone. They know what software people refuse to accept; it’s the hardware experience that matters and they’ll wait…

Apple is the master of the second mover advantage. Let the existing companies burn money in R&D, but closely monitor how customers perceive their products. What pain points exist that the current companies haven't addressed? What are the pitfalls?

The first mover advantage gives you a chance to get most of the market share, but with Apple's walled garden, they don't need the first mover advantage to do that.

Re: Apple releases MGIE, an AI-based image editing model

#18
Interesting read, but then suddenly there's this passive aggressive paragraph:

Apple stock has taken a beating as of late, in part because analysts have loudly proclaimed that the company is behind Meta, Google, and Microsoft in generative AI implementation. It's not clear why this wasn't a problem when it wasn't first to a mobile phone, a tablet, a smartwatch, or a VR headset, but is with generative AI.

somebody is hurting

Re: Apple releases MGIE, an AI-based image editing model

#19
post #9
post #4

It feels like Apple has been very quiet about their approach in some of the future spaces (self-driving, VR/AR, AI) but then they suddenly burst out with something like Vision Pro. It seems like they are biding their time and avoiding the hype knowing that they don't need to get their first. If they can produce a superior product their brand will let them dominate those markets whenever they decide to release.

Someone just noticed Apple’s decades old SOP. Watch the aggregate fumble about, fail over and over, then take the few ideas that survive rapid, aimless iteration attempts and add the last mile of polish. A decade of crappy Palm, WinCE, and easily forgotten Java based mobile devices came and went before iPhone. They know what software people refuse to accept; it’s the hardware experience that matters and they’ll wait…

Apple's real SOP is to make white males believe in the inevitability of Apple cultural dominance so they feel inclined to buy anything with the logo on it as a signal

i.e. you convinced yourself Vision Pro was great before ever using it

Re: Apple releases MGIE, an AI-based image editing model

#20
post #18

Interesting read, but then suddenly there's this passive aggressive paragraph: Apple stock has taken a beating as of late, in part because analysts have loudly proclaimed that the company is behind Meta, Google, and Microsoft in generative AI implementation. It's not clear why this wasn't a problem when it wasn't first to a mobile phone, a tablet, a smartwatch, or a VR headset, but is with generative AI. somebody is…

I also found that an odd statement. If you need a “why” analysts may not feel confident about Apple’s ability to deliver when it comes to AI, look no further than Siri and Apple Maps.
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