This is a big milestone for Bluesky! We've had the federation sandbox running for over six months but we're now able to commit to open federation on the production network this month as well. There's also stackable moderation coming shortly, which enables other individuals/orgs to operate moderation labeling services that users can choose to use. The technical challenges of setting up an (efficiently) scalable decent…
Why not use ActivityPub? Why should we trust Dorsey again? What is one good reason to use Bluesky over Mastodon?
https://atproto.com/guides/faq
2. Jack Dorsey is on the board but has no day-to-day role in the company. Jay Graber is the CEO of Bluesky and is in control. The protocol is also designed not to require trust. The network is being "locked open" in a way that would allow it to survive Bluesky becoming evil.
3. Bluesky has a different approach in many ways. One of the biggest differences is that Bluesky is (IMHO) the first decentralized social network that is highly usable by regular non-technical users.