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Instagram Threads triples downloads in December, reaching top; X falls to #36

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Re: Instagram Threads triples downloads in December, reaching top; X falls to #36

#12

Google+ also had enormous early growth, but I don’t know anyone who used it beyond a test run. So far it’s been the same with Threads in my circle. Does downloads really tell us much or is it just a vanity metric?

Agreed. My foray into threads was pretty much just rage bait.

Re: Instagram Threads triples downloads in December, reaching top; X falls to #36

#15

I wonder why they didn’t integrate directly into Instagram main app. They did it for short video, why not text? I’m not advocating this from a customer perspective; it just sounds like a good idea if they want to fully crush Elon’s Twitter

The whole point of Threads seemed to be the flex that they could blitzkrieg their app to market at the precise moment that Musk was floundering with the service and shedding users

Even Bluesky with a ex-Twitter folk and have been seemingly developing a competing platform couldn’t execute like that. Mastadon was in no position to capitalize like that.

So the choice to not integrate it into IG makes sense to me. All you have to do is be there, and timing is everything.

Re: Instagram Threads triples downloads in December, reaching top; X falls to #36

#17
They opened up access to EU users in December[0] and presumably started running install banners inside Instagram in that region alongside the launch. How much of the growth is from EU vs. rest of world?

[0]: https://about.instagram.com/blog/announcements/threads-insta...

Re: Instagram Threads triples downloads in December, reaching top; X falls to #36

#18

I wonder why they didn’t integrate directly into Instagram main app. They did it for short video, why not text? I’m not advocating this from a customer perspective; it just sounds like a good idea if they want to fully crush Elon’s Twitter

I wouldn't have downloaded it, as I didn't want an Instagram but wanted a threads account. I think they wanted clean branding to draw in new users, not converted from Instagram.

Re: Instagram Threads triples downloads in December, reaching top; X falls to #36

#19

Elron has proven that there really is such a thing as bad publicity. The changes made to the platform don't explain all aspects of its decline.

Your typo confused me as u recently started reading LOTR and I thought you were making some reference to Elrond lol

Re: Instagram Threads triples downloads in December, reaching top; X falls to #36

#20
post #13

Who is downloading threads? Haven't read or heard any talk on it in months. To be fair, I am far removed from the meta ecosystem.

The most obvious answer is people who can't stand Tucker Carlson or Alex Jones types. Lots of high profile political accounts have moved over from X. In the politics vein, lots of Ukrainian and Ukraine watchers as well, oddly enough. Aside from that, some machine learning accounts are pretty decent and have a growing community. - my 2¢
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