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Instagram Threads triples downloads in December, reaching top; X falls to #36

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Re: Instagram Threads triples downloads in December, reaching top; X falls to #36

#5

Google+ also had enormous early growth, but I don’t know anyone who used it beyond a test run. So far it’s been the same with Threads in my circle. Does downloads really tell us much or is it just a vanity metric?

In my social sphere, most just used it as a test run, but then Twitter became a centre of rage, violence, and politics that the more apolitical ones are spending more time on Threads.

Re: Instagram Threads triples downloads in December, reaching top; X falls to #36

#7

Google+ also had enormous early growth, but I don’t know anyone who used it beyond a test run. So far it’s been the same with Threads in my circle. Does downloads really tell us much or is it just a vanity metric?

> Does downloads really tell us much or is it just a vanity metric?

It doesn't.

Which is why they won't reveal the new daily active users (DAUs) on Threads which is one of the most important metrics on user usage and tells us if they are still sticking to using the platform. The last time I checked it was less than 25M DAUs.

Not even the author is using their Threads account in the article as a contact and is still posting more on X than Threads.

Re: Instagram Threads triples downloads in December, reaching top; X falls to #36

#8
post #6

i am way more curious about threads than any of the other social media networks simply because i use ig quite a bit and they do a good job of surfacing threads posts in your ig feed

Threads is Facebook. To me, the more interesting one to watch is Bluesky.

Re: Instagram Threads triples downloads in December, reaching top; X falls to #36

#9
I wonder why they didn’t integrate directly into Instagram main app. They did it for short video, why not text?

I’m not advocating this from a customer perspective; it just sounds like a good idea if they want to fully crush Elon’s Twitter

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