Earlier quoted context omitted.
The most valuable owner in this space is whoever you communicate with to tell them where you want to go. They get to offer you a price, they get to offer you alternative destinations, and they get to offer you "deals". For example that means that a different supermarket can make an offer you come to them instead, or you can be offered a different price should a different route be taken, a ride share happen, a journey…
Color me skeptical, but I've never gotten in a car without having decided my destination first. I don't go to "any supermarket", I go to Supermarket X because they have the goods I need at a price I accept or the best promos that week or whatever. If letting your rideshare company decide your destination was really a thing, why wouldn't Uber be doing it already be doing it with human drivers?
Not yet...
> If letting your rideshare company decide your destination was really a thing, why wouldn't Uber be doing it already be doing it with human drivers?
Because Uber isn't an advertising company. They're still chasing fares like scrubs