Earlier quoted context omitted.
The whole thing feels very ... "original xbox" to me. Hear me out. It was argued that a big part of the original xbox for Microsoft was making sure they had a toehold in the gaming console market because that market had a change of disrupting the personal computer - and if that happened, they wanted to be there for it and have something ready to go. They did something similar with phones, and we can see how it specta…
I could imagine that might have been why it came about originally but that line of thinking doesn't seem to justify the R&D spend alone. I'd imagine they have some belief in it being able to make new business of its own. If I'm not mistaken this is the first properly post-Steve product?
Jobs publicly bemoaned the lack of, and presumably thought a lot about, "headphones for video". I think it's a safe bet that he set the stage for Apple Vision (and probably sketched out a 50 year plan) with current Apple leaders before his death.
https://www.youtube.com/watch?v=WO0OGmNDKVg
> "You know, the fundamental problem here is that headphones are a miraculous thing. You put on a pair of headphones, and you get the same experience you get with a great pair of speakers, right?
> "There's no such thing as headphones for video, right? There's not something I can carry with me that I can put on, and it gives me the same experience I get when I'm watching my 50-inch plasma display at home."