Earlier quoted context omitted.
Choice is good, though I can't help but wonder what % of European customers will start getting their applications from third-parties. In 12 or so years of on-again, off-again usage of Android (usually as a secondary phone), I've sideloaded one app: a pre-release game that I happily pulled down from the official channel once it went "official"
Side loading on Android is just a legal argument in courts, its made too complicated for normal users to use it.
OK, and the first time you do it, you get a warning and you have to enable loading apps from 3rd party sources.