They're scrabbling around, trying desperately and litigiously to cling on to whatever semblance of the pre-internet golden years they can, but it's too late. We've got a taste for free shit.
For better or worse - it's not going anywhere. They'd have to cut off our hands to stop us from getting what we want.
The worst part? The harder they make it, the less likely I am to feel good about paying for content.