Earlier quoted context omitted.
No! Absolutely not! Proof of work is a form of money[0], with extraordinarily unequal distribution[1] in people willing to front the cost of spinning custom single-purpose mining silicon. A social media site that uses proof of work is equivalent to a social media site that is explicitly pay-to-play, where ordinary users will be censored for being too hashcash-poor to participate. [0] That's why Bitcoin uses it [1] Th…
I mean you'd expect that the amount of work you'd have to put in to rank would stay quite low. You can also combine it w/ traditional social graph techniques to further prevent the work threshold from going past what you can do on a typical mobile phone. At the very least it seems like it would work to bootstrap discoverabilty before social graphs really start to develop w/ more usership.
Yes, there are "ASIC-resistant" proof-of-work systems in the cryptocurrency space. People specialize on them anyway - there's ASIC mining rigs for Monero, for example. Yes, you can fix that with a hard fork, but hard forks take time in decentralized systems, and designing new hash functions also takes time. ASICs aren't even the only way people specialize their mining rigs, just the most blatant, obvious, and most importantly, capital intensive.