I do hope this is successful. The cult-like behavior that Apple inspires may be the big push needed to help VR become adopted by the general public. If it fails, then I'd be pessimistic that VR will have meaningful progression in the next decade.
It's just not going to happen. The general public are not going to put this stuff on their face for anything other than short periods of time (if at all) and only for entertainment purposes (if they do at all).
You're not going to see general public families sitting on a couch watching a movie together with these things on their face. Joe and Jane Smith don't want this.