It seems to me this is a continuing example of fantasy businesses. We will deliver products the next day for free. Oops the next three days. Oops a week later. Oops, not for free. We will have free movies. We will make money by producing a constant stream of quality movies. Oops, pablum movies. Oops we have to put ads in the movies.
A business is a thing that provides value to customers which the customers are willing to pay for. If you give your product away, or have get money from other sources to provide for your customers, then you are not a business. Lock in and other anti-customer practices do not make something into a business. Massive tax fraud does not make a business. And yes, I realize Amazon, Microsoft and Apple make money. At least for now.