I remember groaning when all the "me too" streaming platforms were announced. Netflix was good when it had what I called "remnant content" like full ad-free seasons of TV that I could finally catch up on. And at $8 (or even $10/month) I basically kept it forever even if I didn't watch it for a few months.
But now all these services are rapidly pushing towards $20/month. My usage pattern is to sign up for Netflix about one month a year, binge what I want then cancel. I'll probably do similar with Hulu too. I only have HBO because it's bundled with my ISP.
Netflix's big mistake was movies. The only thing that makes movies economical is theatrical releases. I'm sure Netflix has lost billions trying to create top-tier movies.
Disney's big mistake was thinking their back catalog and milking the Marven and Star Wars properties could carry their platform.
But there were always going to be losers in the "me too" streaming gold rush. But we saw cable haemorrhage customers due to continual price hikes. I'm surprised there hasn't been more focus on controlling costs. Below a certain level customers will just keep a service forever.
What I think Netflix needs to do is build out regional content in a much bigger way. This means have a studio in Spain producing Spanish language content, another in Germany and so on. These should be completely focused on producing content desired by those local markets.
Then you cherrypick content to internationalize with dubbing. For whatever reason, the voice acting I've seen on virtually every dub is awful. And it seems to be the same small group of people that does it too. Money Heist springs to mind. Even "3%", which is a great show, has some awful dubbing.
So Netflix kind of does this but not nearly enough. Like there are Turkish shows produced in Germany that are popular in Spain for whatever reason. Or Korean soaps that have a non-Korean audience. I'm honestly shocked at how bad the dubbing and voice acting ecosystem still is.