Earlier quoted context omitted.
At least they are not charging a license fee for the connector.
Probably having the brand Tesla exposed to other cars drivers will be enough PR.
But people will be able to compare how fast Teslas charge, and how Teslas are able to just plug in without using an app or swiping a credit card, and how the owners can watch YouTube or Netflix while charging. Things like these will be the real eye opener, not the brand exposure.