He yammers on for pages about the poor quality of sources that make the claim, and then utterly fails to provide any sources that dispute it. He also says that it would make so much sense as to be "mundane and unremarkable".
> Among the many depressing things about this credulous transmission
and elaboration of a false claim is that even if there were a large
number of roots for different snow types in some Arctic language, this
would not, objectively, be intellectually interesting; it would be a most
mundane and unremarkable fact.
If so, the burden of proof falls on him to prove it's not the case. The whole thing comes off as a fun rant about how it's not such a big deal even if true, while never actually addressing its truthfulness.
How's this for sources?
https://en.m.wikipedia.org/wiki/Eskimo_words_for_snow
> Krupnik and others charted the vocabulary of about 10 Inuit and Yupik dialects and concluded that they indeed have many more words for snow than English does. Central Siberian Yupik has 40 terms. Inuit dialect spoken in Canada's Nunavik region has at least 53, including matsaaruti, for wet snow that can be used to ice a sleigh's runners, and pukak, for crystalline powder snow that looks like salt. Within these dialects, the vocabulary associated with sea ice is even richer. In the Inupiaq dialect of Wales, Alaska, Krupnik documented 70 terms for ice including: utuqaq, ice that lasts year after year; siguliaksraq, a patchwork layer of crystals that form as the sea begins to freeze; and auniq, ice that is filled with holes. Similarly, the Sami people, who live in the northern tips of Scandinavia and Russia, use at least 180 words related to snow and ice, according to Ole Henrik Magga, a linguist in Norway.
I find it annoying that anyone would imply it's unintellectual to consider this possibility based on such an intellectually vacuous article as the one you shared.