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Which means you are not a customer worth having. Good data point.
Sure. Though if it turns out that there are no customers worth having due to free/cheaper competition, your business has a problem.
Yes, which also a fantastic thing to learn as soon as possible!
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I'm not sure why there's so much hostility to this comment here. SetApp is actually a pretty good deal for developers because it creates a recurring revenue stream for low effort, and if you use a lot of the apps available on SetApp, it's a decent deal for the users too. Unfortunately, paying a low one time price for a lifetime license for software is completely unsustainable. It leaves developers with effectively 2…
Major version upgrades released periodically is the standard model for pay-once software, and it is preferable for users, because it gives them a choice of if and when they want to upgrade.
However, if you want to create an actual business, if you want to quit your day job, if you want to make a career out of this, then it's a good idea to start thinking about things from a business perspective.
I know this is HN, lover of all things free, a self-selecting group that treat tiny purchases like they're buying a house, but the key to building an actual functional sustainable business is to make business like decisions.
Part of that is pricing. Take something like this, where the price is completely arbitrary. Less than 10k for 2k users is $5 per user. If the product is $2 more then revenue jumps 40%.
One-and-done sales means you never get ahead. Every year is harder sales. Whereas Annual subscriptions means you build on a growing foundation. Conversely Upgrades just waste your time dreaming up features nobody wants or needs, and the market just gets smaller.
Sure, offering value to users is good. Offering value to customers is better. Making the business sustainable (so it exists even if 0 new sales) is the best model for both customers and the business.
So yeah, pricing matters.
Is there a way to recruit another kind of user or customer? Who are they and why do they need Wins?
Any word on the need for similar managers for all UNIX systems? Have you tried working on any Linux OS with your current product? I know this is for OSX but a ton of users of Linux systems might purchase the product as CSE undergrads? Educational software?
As a solo developer who has built B2C software in the past, 1600 sales in your first year is outstanding. But I have to say your pricing is terrible - from all perspectives. For you, unless you sell in the hundreds of thousands (which I've never heard of for B2C software) it's unlikely to ever be a day job replacement. For the consumer, before they even decide to try your software you're telling them it has the lifet…
I would never buy this app for more than $9 - there are free alternatives such as Rectangle. $9 is low enough I'd consider it if it has some extra features or polish, but definitely not $49 or $79.
OP - Rectangle is pretty well known, open source, and maintained - it might be worth adding a comparison chart so prospective users can understand what makes your paid product worth choosing a free offering.