31–40 of 54 posts
"there's a small trickle of users" "take a holiday break to freshen my perspective" Due to A do B now, as it will be easier than if you have lots of active users to support and is an opportunity. The refresh might give you some distance to come to answers/direction etc. Look after you first :) Good luck!
There's no pricing on the website that I can find. Are you really saying that you spent years of work and $1m+ of your own money building something that you love but that has no income and no path to income? A free app? You're very articulate and the comments have been interesting to read, but it all feels a bit like these: https://en.wikipedia.org/wiki/Folly You need to go to your existing users and tell them that f…
FWIW, over the months, I've rationalized not enforcing it because I tell myself, "Need to get a small quorum of active users first, because the monetization won't really matter or won't add up till much until then...I need to find some signal from users and don't want to obstruct yet (yet)."
And even as I type that, I sort of believe it, but at the same time, I know it's not the best way.
So yeah, it's essentially free right now for the small number of users who use it. I'll probably learn something important if I enforce the paywall on that small number of users.
I think it looks good, certainly polished and professional and good brand name. I'd focus on sales and distribution and less now on building (of course build based on what your customers are saying they need). Can you team up with gyms and personal trainers, or social running/lifting/ other exercise groups. I'd just start giving them a call, emailing, or showing up. I've certainly tried to sell products that were waa…
I've considered 3 models:
1 - Standard B2C - Basically, what's out there now. Try to go after end users directly
2 - B2B2C(-ish) - Basically, what you're suggesting, go after coaches/trainers with clients and work something out so that they can deliver their programs through the app, collect info about compliance to the program, etc. To your point, it definitely seems like there could be something here, and I need to lean into this more.
3 - Whitelabeled Solutions - As I look forward, I'm also now considering the possibility of an approach of cloning the app, rebranding it, updating its content, making minor tweaks, and licensing it to 3rd parties who want their own fitness app. (Maybe a fixed license, but probably a rev share.)
I haven't really made any headway on 2 + 3, but I'm increasingly thinking about them.
I find going to conferences helpful. I went to a few and found potential customers and more importantly other businesses that became new sales channels. Depending on your personality you may or may not want to setup a booth. I’m a technical founder and not comfortable approaching people, so having a booth and people wanting to find out more about my SaaS helped establish new relationships and sales.
I've been making headway on that front too, though. A lot of content Alex Hormozi has been producing on sales + lead-gen has been really helpful to me on both a tactical level as well as a mindset level about these sorts of things.
This gets back to what I consider to be part of the "spiritual" side of the entreprenurial journey: facing my fears, slaying some dragons, etc.
Earlier quoted context omitted.
https://strongest.app
As non athlete with dubious fitness, the website does not speak to me. Like most sedentary Americans, I want to get fit but I have no fitness goals because I have no idea what to do. The marketing seems to assume your customer are knowledgeable athletes who want an app to track their performance. I would introduce two more user personas. The first is the type whose New Year resolution is either to lose weight or buil…
You wouldn't know it from the website (working on that!), but the app experience is more for "fit people who want to optimize their fitness and like to analyze their training data".
It's just been a tough nut to crack to find the right way to express that so far, but to the point of this thread and all of this dialogue, that's also key to the unlock.
I'm a former military guy myself, and I've been thinking about cloning + rebranding a version of the app that's super specific to "Training for military fitness tests". The more I think about that, the more I think there really might be something there.
I know nothing about this stuff, but as a bit of off-hand advice I'd guess leaning heavy into social media / influencers would be a good way to get traction for a fitness app. You could also organize local free workout events to help push the app.
Earlier quoted context omitted.
As non athlete with dubious fitness, the website does not speak to me. Like most sedentary Americans, I want to get fit but I have no fitness goals because I have no idea what to do. The marketing seems to assume your customer are knowledgeable athletes who want an app to track their performance. I would introduce two more user personas. The first is the type whose New Year resolution is either to lose weight or buil…
Great thoughts here! I think you're right. You wouldn't know it from the website (working on that!), but the app experience is more for "fit people who want to optimize their fitness and like to analyze their training data". It's just been a tough nut to crack to find the right way to express that so far, but to the point of this thread and all of this dialogue, that's also key to the unlock. I'm a former military gu…
Reasoning:
It _seems_ like if you make the programs legitimately useful and look reputable, not only would you get the people looking to pass a test in the actual military (which may be relatively few? I have no idea), but I bet you'd _also_ attract a ton of CrossFit or other fitness buffs who just want that "authentic" functional training feel: "Look at me according to this app used by legit military trainees I'm so fit I can be in the MilitaryBranchX!"
There's no pricing on the website that I can find. Are you really saying that you spent years of work and $1m+ of your own money building something that you love but that has no income and no path to income? A free app? You're very articulate and the comments have been interesting to read, but it all feels a bit like these: https://en.wikipedia.org/wiki/Folly You need to go to your existing users and tell them that f…
To date, the most I've done is add a "nag screen paywall" in the app that presents a monthly subscription as an in app purchase. It's not enforced (yet), so it's more of an "optional" thing as crazy as that sounds -- but you're right: gotta start enforcing that, and soon. FWIW, over the months, I've rationalized not enforcing it because I tell myself, "Need to get a small quorum of active users first, because the mon…
The clearest and most unambiguous signal from users is "I will pay you money for this" or "I will not pay you money for this."
Earlier quoted context omitted.
To date, the most I've done is add a "nag screen paywall" in the app that presents a monthly subscription as an in app purchase. It's not enforced (yet), so it's more of an "optional" thing as crazy as that sounds -- but you're right: gotta start enforcing that, and soon. FWIW, over the months, I've rationalized not enforcing it because I tell myself, "Need to get a small quorum of active users first, because the mon…
> I need to find some signal from users The clearest and most unambiguous signal from users is "I will pay you money for this" or "I will not pay you money for this."