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Ask HN: I've spent $1M+ building a fitness app. Now what?

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Re: Ask HN: I've spent $1M+ building a fitness app. Now what?

#21

As an unfit person who doesn't work out, I was considering getting the Mad Muscles app because I got a ton of ads for it and it seemed to fit me well. I haven't pulled the trigger yet, but if you're looking for users like me, I suggest taking ideas from them because at a glance your apps seem very similar and I found their sales pitch very good. As a tech consultant who dreams of quitting to pursue my own app busines…

That's the second time I've heard about Mad Muscles just this week. I will definitely check it out. Framing a compelling offer is a gap I definitely need to fill, and I appreciate the pointer!

> ...but you did it, which is what counts in the end.

I can honestly say that I've come to truly believe that entrepreneurism is the ultimate spiritual journey -- at least it has been for me.

No matter how this chapter of my life ends, I like the person I am today 10,000% more than the person I was when I started, and I don't know that I could ever put a price on that.

In a post on another platform last week, I wrote something to the following effect: "entrepreneurism will burn off the mask that you're wearing and strip you down to the core" -- and I mean that in the best possible way.

When you are ready to build your app (and slay a few dragons along the way!), I'll be happy to be a resource to you however I can if you want to learn from any of my experiences.

Re: Ask HN: I've spent $1M+ building a fitness app. Now what?

#22
I find going to conferences helpful. I went to a few and found potential customers and more importantly other businesses that became new sales channels.

Depending on your personality you may or may not want to setup a booth. I’m a technical founder and not comfortable approaching people, so having a booth and people wanting to find out more about my SaaS helped establish new relationships and sales.

Re: Ask HN: I've spent $1M+ building a fitness app. Now what?

#23

Earlier quoted context omitted.

What is the link?

https://strongest.app

As non athlete with dubious fitness, the website does not speak to me. Like most sedentary Americans, I want to get fit but I have no fitness goals because I have no idea what to do.

The marketing seems to assume your customer are knowledgeable athletes who want an app to track their performance. I would introduce two more user personas. The first is the type whose New Year resolution is either to lose weight or build stamina. Your app should suggest a program like a personal fitness trainer, show them what to do, and track their progress and give them encouragement when they achieve some milestone. The second user has a specific goal but need help coming up with a realistic training plan For example, they want to pass the new Army fitness standards.

https://armypubs.army.mil/pub/eforms/DR_a/ARN35762-DA_FORM_7...

Re: Ask HN: I've spent $1M+ building a fitness app. Now what?

#24
I think it looks good, certainly polished and professional and good brand name. I'd focus on sales and distribution and less now on building (of course build based on what your customers are saying they need). Can you team up with gyms and personal trainers, or social running/lifting/ other exercise groups. I'd just start giving them a call, emailing, or showing up. I've certainly tried to sell products that were waaaaay less finished than what you have now. Good luck!

Re: Ask HN: I've spent $1M+ building a fitness app. Now what?

#25
There's no pricing on the website that I can find.

Are you really saying that you spent years of work and $1m+ of your own money building something that you love but that has no income and no path to income?

A free app?

You're very articulate and the comments have been interesting to read, but it all feels a bit like these: https://en.wikipedia.org/wiki/Folly

You need to go to your existing users and tell them that from next Monday the price is $x.

Unless you're independently wealthy and quite happy to continue building your perfect app and giving it away for free forever. In which case, carry on.

Re: Ask HN: I've spent $1M+ building a fitness app. Now what?

#26

All busieness and marketing advice aside, let me tell you the brutal truth from an average iPhone user, poor gym enthisiast and former b2c product manager perspective. Your app looks like a weak vitamin, not a pain killer. Looking at website, appstore screenshots and descriptions I got a relatively vague, generic and weak message "train smarter". - What's in it for me? - What exactly would I gain by wasting my time,…

I had a similar impression. It looks very polished and smooth, but also a little overwhelming and "too much". _But_ my first thought was that I just am not the target audience because after years of amateur lifting I've realized all I really want is a rep/set/weight tracker, and this does not strive to be that. For me, anything more complex that tries to tie different parts of the fitness "experience" into one product ends up being a distraction. It takes focus from the thing that really matters to me: the lifting part. This seems like maybe a better app for beginners who just want to try different things with more guidance on the program and movements.

Re: Ask HN: I've spent $1M+ building a fitness app. Now what?

#27
"there's a small trickle of users"

"take a holiday break to freshen my perspective"

Due to A do B now, as it will be easier than if you have lots of active users to support and is an opportunity.

The refresh might give you some distance to come to answers/direction etc.

Look after you first :)

Good luck!

Re: Ask HN: I've spent $1M+ building a fitness app. Now what?

#28
I've just checked your app and it's not even ranked for "workout tracker", " gym logger" etc. You're losing a lot of organic visibility from the App Store. If I were you I'd look into an experienced ASO specialist to level up your app store game, for example, @nickjsheriff (Twitter).

Also, $80-120/h for the iOS dev hour is a lot, I assume you hire in the US?

Re: Ask HN: I've spent $1M+ building a fitness app. Now what?

#29

All busieness and marketing advice aside, let me tell you the brutal truth from an average iPhone user, poor gym enthisiast and former b2c product manager perspective. Your app looks like a weak vitamin, not a pain killer. Looking at website, appstore screenshots and descriptions I got a relatively vague, generic and weak message "train smarter". - What's in it for me? - What exactly would I gain by wasting my time,…

I had a similar impression. It looks very polished and smooth, but also a little overwhelming and "too much". _But_ my first thought was that I just am not the target audience because after years of amateur lifting I've realized all I really want is a rep/set/weight tracker, and this does not strive to be that. For me, anything more complex that tries to tie different parts of the fitness "experience" into one produc…

Great feedback!

A lot of the core UI/UX has been built around training to hit specific targets/splits for metabolic conditioning workouts, analyze those splits, etc. In other words, a _really_ fancy stopwatch that can do some analysis.

The app also supports weightlifting, endurance, and a broad interpretation of "constantly varied, high intensity, functional movement", but there's plenty to do there to improve the experience.

I've been thinking about the idea of making the scope of the UI/UX more narrow and focused on certain types of workouts, and I still am thinking about it. It's something I might try in the weeks ahead to see if "less = more" for a more focused ideal customer profile.

There's a good case to be made that the app is trying to do too many things for too many people right now : /

Re: Ask HN: I've spent $1M+ building a fitness app. Now what?

#30
post #28

I've just checked your app and it's not even ranked for "workout tracker", " gym logger" etc. You're losing a lot of organic visibility from the App Store. If I were you I'd look into an experienced ASO specialist to level up your app store game, for example, @nickjsheriff (Twitter). Also, $80-120/h for the iOS dev hour is a lot, I assume you hire in the US?

This is a REALLY GOOD point of feedback. I have done literally nothing for ASO, and what you are saying reflects the reality that I don't see many organic downloads in the App Store. Definitely going to look into this!

On the iOS dev hours: yes, the $120 has been more aligned to seasoned talent with U.S. rates and the $80 has been more aligned to talent outside the U.S.

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