Earlier quoted context omitted.
Probably not. It’s better to think of this as Google trying to go after Apple to the sole benefit of Google than it is to think of this as “if Google wins this it will create lots of third party challengers”. Network effects also aren’t really all that bad. Would you want 15 apps that you have to rotate through to communicate to different people with, all with different features and capabilities? Probably not. You’d…
I'd rather have 15 different open protocols that someone could create an universal app for than 7 different proprietary protocols that each require you to have a specific app.
There is nothing stopping anyone from using open protocols or different messaging apps today.
What’s so frustrating about Google’s attempt to leverage lobbyists to handicap Apple is that customers did coalesce around an app: iMessage, and all of this talk about “open protocols” is just marketing. The protocols you want to use are already here and already open!