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Amazon execs intentionally made site shittier to rake in more profit – Lawsuit

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Re: Amazon execs intentionally made site shittier to rake in more profit – Lawsuit

#11
WTF happened to recognition that corporations have a fiduciary duty to their shareholders to increase profit. A company website that would make people weep to return to MySpace and makes money from it is still a valid company and business process. The more I read of the FTC's complaints the less I respect their argument.

Re: Amazon execs intentionally made site shittier to rake in more profit – Lawsuit

#12

Earlier quoted context omitted.

Not really. Senior ux dev at told me that they A/B tested a more efficient flow and found conversion to sale dropped. Turns out when people have to put up with more hassle to buy something they get more committed, especially for high ticket items

That’s not at all the kind of enshittification Amazon was doing.

It's not too far off

Re: Amazon execs intentionally made site shittier to rake in more profit – Lawsuit

#13
post #11

WTF happened to recognition that corporations have a fiduciary duty to their shareholders to increase profit. A company website that would make people weep to return to MySpace and makes money from it is still a valid company and business process. The more I read of the FTC's complaints the less I respect their argument.

They don't, actually. This is an idea from Milton Friedman and it's just taught in business "ethics" class.

Re: Amazon execs intentionally made site shittier to rake in more profit – Lawsuit

#14
post #11

WTF happened to recognition that corporations have a fiduciary duty to their shareholders to increase profit. A company website that would make people weep to return to MySpace and makes money from it is still a valid company and business process. The more I read of the FTC's complaints the less I respect their argument.

That’s just one of their duties. They are also supposed to make sure they obey any rules, regulations and laws.

Re: Amazon execs intentionally made site shittier to rake in more profit – Lawsuit

#15
post #13
post #11

WTF happened to recognition that corporations have a fiduciary duty to their shareholders to increase profit. A company website that would make people weep to return to MySpace and makes money from it is still a valid company and business process. The more I read of the FTC's complaints the less I respect their argument.

They don't, actually. This is an idea from Milton Friedman and it's just taught in business "ethics" class.

There's a good post [0] on stackexchange discussing this.

[0] https://skeptics.stackexchange.com/questions/8146/are-u-s-co...

Re: Amazon execs intentionally made site shittier to rake in more profit – Lawsuit

#16
post #3

When profitability, not customers, is your focus… then of course they did.

Which is in interesting because Amazon's "Leadership Principles" a are well-known and well-publicized part of Amazon's culture. Number 1 on that list is of course "Customer Obsession", which states:

>"Customer Obsession: Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers."[1]

It's probably no surprise that this is little more than a meme whose sole purpose is to be ceremonially regurgitated during job interviews.

[1] https://www.amazon.jobs/content/en/our-workplace/leadership-...

Re: Amazon execs intentionally made site shittier to rake in more profit – Lawsuit

#20
post #3

When profitability, not customers, is your focus… then of course they did.

Which is in interesting because Amazon's "Leadership Principles" a are well-known and well-publicized part of Amazon's culture. Number 1 on that list is of course "Customer Obsession", which states: >"Customer Obsession: Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers."[1] It's probably…

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